See how Datorama is helping some of the largest enterprises, agencies, and publishers around the world optimize campaigns, maximize budgets, and make better decisions faster.
It’s like something out of J.K. Rowling’s imagination. Being able to optimize every marketing investment, across 1000’s campaigns, and dozens of platforms, with a single click is beyond productive, it’s magical. The Action Center, and the algorithms we’ve developed around it, have accelerated our ability to activate smarter marketing decisions, at unprecedented scale and speed.
Director, Strategy & Analytics, Mediaocean
Datorama Genius helps us quickly cut to the cause of spikes or dips in key KPIs. If there’s been a spike, we can easily see which asset or channel is responsible and potentially make a decision to downweight that asset/channel, try to find new audiences who may be more engaged, or ultimately remove the asset/channel from the plan and redirect our budget to lines that are driving more efficient engagement.
Director of Data Intelligence, iProspect
Datorama is a solution built for the marketing analytics use case. Datorama understands marketing data and has developed solutions to address it.
VP Marketing Analytics, IBM