Resources

News, views, and insights from our marketing data experts.

Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

08.03.2020

07.06.2020

Do More With Less: Marketing Intelligence + Spend Optimization for Financial Services Marketers

07.27.2020

Agility, Identity and a Single System of Record | How News Corp Maximizes Efficiency and ROI Across Its Properties

07.08.2020

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

06.25.2020

The Marketer’s Data Journey: Overcome the Challenge & Drive Corporate Growth

06.25.2020

How to Balance Short and Long Term Marketing Measurement in a New Reality

06.22.2020

3 Steps to Assessing Your Marketing Intelligence Maturity

06.22.2020

Consumer Goods: Powering Deeper Engagement and Business Growth

06.22.2020

How to Drive Marketing Efficiency with Datorama

05.28.2020

How Blue Cross Blue Shield of Michigan Drives Efficiency with Marketing Analytics

05.28.2020

How a Data-Driven Marketing Approach Enables Effective and Efficient Media Strategies

04.24.2020

Find Certainty in Uncertainty With Measurement: Greater Confidence Through Marketing Intelligence