Resources

News, views, and insights from our marketing data experts.

Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

08.03.2020

10.28.2020

Use Agile Marketing to Power Brand Transformation: Land O’Lakes Takes an Innovative Approach to Measurement

10.28.2020

How to Drive Effectiveness in a Cookie-Restricted World with Datorama and Interaction Studio

09.09.2020

Datorama + Tableau: Master Marketing Data with Salesforce

In this session, you’ll learn how with Datorama and Tableau together, marketers are empowered to get the most value out…

08.17.2020

Supercharge your Analytics: A Guide to Powering Marketing Cloud Analytics in Datorama

Datorama is a single source of truth for Marketing Cloud analytics, and in this guide you will learn how to…

07.27.2020

Agility, Identity and a Single System of Record | How News Corp Maximizes Efficiency and ROI Across Its Properties

07.08.2020

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

07.06.2020

Do More With Less: Marketing Intelligence + Spend Optimization for Financial Services Marketers

06.25.2020

The Marketer’s Data Journey: Overcome the Challenge & Drive Corporate Growth

06.25.2020

How to Balance Short and Long Term Marketing Measurement in a New Reality

06.22.2020

3 Steps to Assessing Your Marketing Intelligence Maturity

06.22.2020

Consumer Goods: Powering Deeper Engagement and Business Growth