News, views, and insights from our marketing data experts.
Whitepaper – Why Traditional BI and Visual Analytics Don’t Work for Marketing
This whitepaper outlines the reasons why traditional BI and visual analytics don’t work for marketing.learn more
Whitepaper – 5 Ways to Transform Agency Analytics
This whitepaper takes a marketing intelligence technology approach to transforming your agency analytics.
Webinar: Optimizing Performance and Loyalty with LiveRamp
As marketers, we are being called today to create a cohesive measurement journey for our organization, that’s as seamless as…
Webinar – Unify Your KPIs with Land O’Lakes
In this webinar, Datorama and Land O’Lakes’ Director of Digital Technology and Analytics, Brandon Leander, discuss marketing intelligence, and Brandon…
Case Study – IBM
An industry giant, IBM is a Fortune 100 company with vast amounts of data scaled across a diverse marketing and…
Case Study – nFusion
As an award-winning agency specializing in B2B demand generation, nFusion works with major clients, such as: Dell, Google, Microsoft and…
Whitepaper – How AI is Transforming Marketing
Few technological advances complement marketing as well as artificial intelligence (AI) and machine learning. With a role in everything from data…
Webinar – Scaling Your Analytics with DWA
What are the steps to scaling your data across all clients to drive performance, build stronger relationships and set up…
Cheatsheet – 12 Content Marketing KPIs
Content marketing too often fails to appear on top-level marketing reports. With this cheatsheet, learn the KPIs to drive your…
Webinar – Powering 1:1 Marketing with EA
In this on-demand webinar, executives from EA and Datorama share best practices on implementing 1:1 conversations at scale.
Whitepaper – Marketing Performance Optimization
Marketers are facing increasing pressure and responsibility. In Gartner’s latest CMO Spend Survey, marketing budgets climbed to 12% of company…