News, views, and insights from our marketing data experts.
Whitepaper – Programmatic Advertising: How Marketing Intelligence Puts You in Control
Read this whitepaper to learn how, exactly, advertisers are taking control of programmatic– and what they’re gaining as they do.learn more
Webinar – Owning your Programmatic Data Strategy
Watch this on-demand webinar to join executives from Beeswax and Datorama, two leaders in the marketplace, as they explore the…
Webinar – Connecting the Paid, Earned and Owned Trifecta
Watch this webinar recording to learn how to automate the connection of paid, owned and earned media all in one…
Webinar – Omnichannel Insights at Your Fingertips
Join Datorama and Ticketmaster to learn how Ticketmaster uses marketing analytics tools to optimize campaigns in real time.
15 Viewability and Verification Stats You Need to Know
To help illuminate why these words are top of mind for marketers today, we have compiled 15 eye-opening statistics that represent…
Webinar – Creating a Data-Driven Marketing Organization with Thermo Fisher
Hear how Thermo Fisher Scientific, the $20 billion scientific products and services leader, managed this challenge and put its marketing…
Case Study – Adviso
Adviso is an agency specializing in internet marketing. As a leading authority in the online marketing field, Adviso employs technology,…
Whitepaper – Why Traditional BI and Visual Analytics Don’t Work for Marketing
This whitepaper outlines the reasons why traditional BI and visual analytics don’t work for marketing.
Whitepaper – 5 Ways to Transform Agency Analytics
This whitepaper takes a marketing intelligence technology approach to transforming your agency analytics.
Webinar: Optimizing Performance and Loyalty with LiveRamp
As marketers, we are being called today to create a cohesive measurement journey for our organization, that’s as seamless as…
Webinar – Unify Your KPIs with Land O’Lakes
In this webinar, Datorama and Land O’Lakes’ Director of Digital Technology and Analytics, Brandon Leander, discuss marketing intelligence, and Brandon…