open search dropdown button

Resources

News, views, and insights from our marketing data experts.

Three Steps to an Effective Data Measurement Strategy

Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

08.03.2020

Media Optimization Guide: 6 Steps to Plan and Pace Your Media Buys to Maximize Impact

Use Agile Marketing to Power Brand Transformation: Land O’Lakes Takes an Innovative Approach to Measurement

How to Drive Effectiveness in a Cookie-Restricted World with Datorama and Interaction Studio

Datorama + Tableau: Master Marketing Data with Salesforce

In this session, you’ll learn how with Datorama and Tableau together, marketers are empowered to get the most value out…

Supercharge your Analytics: A Guide to Powering Marketing Cloud Analytics in Datorama

Datorama is a single source of truth for Marketing Cloud analytics, and in this guide you will learn how to…

Agility, Identity and a Single System of Record | How News Corp Maximizes Efficiency and ROI Across Its Properties

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Do More With Less: Marketing Intelligence + Spend Optimization for Financial Services Marketers

The Marketer’s Data Journey: Overcome the Challenge & Drive Corporate Growth

How to Balance Short and Long Term Marketing Measurement in a New Reality

3 Steps to Assessing Your Marketing Intelligence Maturity