News, views and insights from
our marketing data experts.
Cheatsheet – 12 Content Marketing KPIs
Content marketing too often fails to appear on top-level marketing reports. With this cheatsheet, learn the KPIs to drive your…
Webinar – Powering 1:1 Marketing with EA
In this on-demand webinar, executives from EA and Datorama share best practices on implementing 1:1 conversations at scale.
Whitepaper – Marketing Performance Optimization
Marketers are facing increasing pressure and responsibility. In Gartner’s latest CMO Spend Survey, marketing budgets climbed to 12% of company…
Webinar – High-Velocity Marketing with Ticketmaster
In this webinar, learn how Ticketmaster is leading the way with high velocity marketing campaigns across all their events. They’ll…
Webinar – Data Integration with Forrester
The current state of marketing measurement and insights requires connected, consistent, and high quality data. In this webinar, learn the latest…
Datorama Decision Lenses
How are you making decisions about marketing? It's a seemingly simple question. But in the evolving world of marketing analytics, it's one that…
Webinar – Integrated Marketing Analytics with IBM
When it comes to optimization of marketing investments and performance, creating a single source of truth can seem like a…
Webinar – EA Centralized their Marketing Analytics
If you’re lacking the big picture you need to optimize your marketing investments, then it’s time to centralize your analytics.…
Whitepaper – 7 Steps to an Integrated Marketing Analytics Strategy
To manage marketing holistically, you need an integrated marketing analytics strategy. This whitepaper will teach you how to build one.
Whitepaper – The Unified Marketing Analytics Buyer’s Guide
New data-generating marketing tools are being added every month. How do you connect all of this marketing data, and make…