Datorama and Tableau

Connect all your marketing data together with Datorama.

Collect all your marketing data — no matter the source or type.

150+ marketing API connectors help you connect the top Salesforce and wider ecosystem data sources, plus AI-powered connectors to integrate 1000s of others.

Harmonize marketing data of any kind into a unified data model.

A built-in marketing data model organizes and normalizes all your incoming data into consistent KPIs, metrics, and taxonomy.

Integrate seamlessly with Tableau.

Create Tableau reports, group them together, and then download them to Tableau Desktop, or even schedule automatic refreshes to Tableau Server and Tableau Online.

Scale data exploration across your business with Tableau.

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Ask ad-hoc questions of your marketing data.

Interactive, visual analysis lets you untangle thorny marketing questions and quickly get to the insights that propel your marketing to the next level.

Combine your marketing data with enterprise business data for deeper insights.

Connect marketing data to company-wide data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Salesforce.

Share your insights across the entire organization.

Empower your entire business by extending the value of your marketing data across your entire organization to inform and educate.

Resources

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New Datorama Integration with Tableau Enables Limitless Marketing Analytics

Learn three reasons why the power of Datorama and Tableau together form the perfect combination for any marketing department.

Datorama + Tableau: Master Marketing Data with Salesforce

Learn how with Datorama and Tableau together, marketers are empowered to get the most value out of their ever changing and expanding data sets.

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See Datorama + Tableau in action.

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Transform your analytics with Datorama and Tableau.