Privacy Policy

Last Updated: February 5, 2019


Datorama has become a part of the Salesforce family, and as part of that transition, please stay tuned for additional information about how we are aligning with our new corporate parent. Datorama continues to be committed to treating data entrusted to us in a manner consistent with principles described in this statement and with the Salesforce Privacy Statement. We will announce updates to this Privacy Statement here. If you have any questions about our efforts or privacy practices from now until we announce an updated Privacy Statement, please contact

Datorama, Inc. (“Datorama”) is committed to protecting the privacy of your information. This privacy policy explains how we collect, use, share and otherwise process information relating to individuals (“Personal Data”), and your rights and choices regarding our processing of your Personal Data. This privacy policy applies if you visit Datorama’s corporate websites or social media or other webpages that we operate in which we post a direct link to this privacy policy.

Datorama is the controller of your Personal Data and responsible for the collection, processing and disclosure of your Personal Data as described in this Privacy Statement unless expressly specified otherwise. For detailed privacy information related to where the Datorama customer is the controller, please reach out to the customer directly. We are not responsible for the privacy or data security practices of our customers, which may differ from those set forth in this Privacy Statement. Information regarding our privacy and data security practices as a processor of Personal Data on behalf of our customers can be found in the Salesforce Data Processing Addendum, available here.

What does Datorama do?

Datorama is the leading global marketing intelligence company and platform. Our technology powers the world’s leading brands, agencies, publishers and platforms. We put marketers in control over all their data to make smarter decisions at every level of their business.

What information do we collect from you?

If you engage with a brand that uses our services, we may collect:

  • Information provided to us by the brand or collected by us on behalf of the brand, and
  • Automatic information, such as IP address, operating system and type of device used.

Information that you provide us through our website or on social media, including:

  • Personal Data, such as your name and contact information
  • Information you post on our social media pages or to our website user communities

Information collected automatically when you visit, including:

  • Web browser and usage information, including IP address, browser type, page view tallies, time spent on each page, page browsing information, operating system and type of devise used

How does Datorama collect Personal Data from you?

Datorama collects only as much Personal Data as is needed for specific, identified purposes, and will not use it for other purposes without obtaining your consent.

We may collect information through the following methods if you visit our websites or social media pages:

  • Your communications with Datorama,
  • Your requests for information, news and other content,
  • Your participation in one or more Datorama blogs, forums, chat rooms, or bulletin boards
  • A technical support request you submit,
  • Your participation in a Datorama promotion, or
  • Recruitment and job applications.

We may also collect information from our direct interactions with you (such as through your attendance at a trade show or through sales inquiries), publicly available data or data provided by third-party sources, such as marketing opt-in lists. Brands using our services may provide us information that you previously provided to them.

How does Datorama use the information we collect about you?

If you engage with a brand that uses our services, we use the information we collect on behalf of and as directed by the brand.

If you visit our websites or social media pages Datorama will use your information for some or all the following purposes:

  • Provide you with access to content you requested;
  • Provide marketing or other promotional materials;
  • Carry out obligations arising from any contracts entered into between you and us;
  • Enable you to participate in interactive features of our service;
  • If you submit a resume or CV, to consider you for employment with Datorama

How long does Datorama keep the information we collect about you?

We keep your Personal Data only as long as necessary to provide you with our services and for legitimate and essential business purposes, such as maintaining the performance of our services and website, making data-driven business decisions, complying with our legal obligations, and resolving disputes. For example, if you engage with a brand that uses our services, we may retain your information for the amount of time agreed with the brand.

Does Datorama use cookies or web beacons?

We may use cookies and other identification technologies as described below for record keeping purposes and to enhance your experience, if you choose to visit our websites.


Our website, apps, and services may use the following types of cookies:

  • Strictly Necessary Cookies – these cookies are essential to enable you to browse our websites, apps, and services and use the available features.
  • Performance Cookies – these cookies collect information about how you use our websites, apps, and services. For instance, these cookies track which pages you visit most. This data may be used to help optimize our websites and services and make it easier for you to navigate within them. These cookies do not collect information that identifies you; all information is aggregated and anonymous.
  • .Functionality Cookies – these cookies allow our websites, apps, and services to remember choices you make while browsing, such as geographic location and preferences such as text size and fonts. The information collected by these cookies will not personally identify you.

Web Beacons/Usage Analytics

Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. Web beacons, unlike cookies, are not stored on a computer’s hard drive. Web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.

Yes – Datorama uses, or our third-party advertising partners use, web beacons and usage analytics software that help us better manage content on a Datorama site by informing us what content is effective.

Datorama does not tie the information gathered by our web beacons to your Personal Data.

Third Party Cookies

Datorama may use third-party service providers who are authorized to place cookies, pixel tags or similar technologies on our websites and services with our permission.  These technologies help us compile metrics and analytics to help improve our websites, apps, and services.  Third-party cookies and technologies are covered by the third party’s privacy policy.

IP Address

When you visit a Datorama site, Datorama collects your Internet Protocol (“IP”) addresses to track and aggregate non-Personal Data. For example, Datorama uses IP addresses to monitor the regions from which customers and visitors navigate a Datorama site.

Do Not Track Disclosure

Datorama sites do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here

Sharing the information Datorama collects

Datorama is not in the business of selling your Personal Data. We consider this information to be a vital part of our relationship with you.

We will always give you an opportunity to choose to opt-out before your Personal Data is (1) disclosed to a third party, or (2) to be used for a purpose that is materially different from that for which it was originally collected or subsequently authorized by you.

There are, however, certain circumstances in which we share your data with certain third parties without further notice to you, as set forth below:

  • Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your information may be part of the transferred assets.
  • Related Companies: We may also share your information with current or future subsidiaries, affiliates and other related companies for purposes consistent with this privacy policy.
  • Joint Offerings: Datorama may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from us, Datorama may share information collected in connection with your purchase or expression of interest with our joint promotion partner(s). Datorama does not control our business partners’ use of the information we share with them, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
  • Credit Card Processing: We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on Datorama’s behalf.
  • Agents, Consultants and Related Third Parties: Datorama, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
  • Legal Requirements: Datorama may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Datorama, (iii) act in urgent circumstances to protect the personal safety of users of a Datorama site or the public, or (iv) protect against legal liability.

How can I access, review, correct, delete, or receive a copy of my information from Datorama or withdraw my consent from Datorama processing my Personal Data?

If you have subscribed to our newsletter and you no longer wish to receive our emails, newsletters or other communications you may unsubscribe at any time by using the unsubscribe link located at the bottom of such communications.

If you wish to access, amend, or confirm that Datorama has Personal Data relating to you, or if you wish to correct or delete your Personal Data, please notify us at We will respond to your request within a reasonable time.

You will have the right to contact us to request information about the Personal Data we have collected from you and to request the correction, modification or deletion of such Personal Data. To make such a request and/or to pose any other questions regarding this Privacy Policy, please contact Datorama via email at Requests made to Datorama to access, change or delete Personal Data will be addressed within fifteen (15) business days.

Datorama, Inc.

43 W. 23rd Street, 8th Floor

New York, NY 10010


How does Datorama keep my Personal Data secure?

To protect Personal Data collected and stored by Datorama, we have in place reasonable and appropriate technical and operational security measures to prevent Personal Data from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

However, no Internet or e-mail transmission is ever fully secure or error free. Specifically, e-mail sent to or from a Datorama site may not be secure. Therefore, you should take special care in deciding what information you send to Datorama via a Datorama site or e-mail. Please keep this in mind when disclosing any Personal Data to Datorama via the Internet and keep any passwords confidential. The security of your Personal Data is important to us.

International Transfers

If you are located outside of the United States, please note that we may transfer your Personal Data outside your country of origin. By providing or making available your Personal Data, you consent to that transfer.

We will take steps to ensure that your data is subject to appropriate safeguards required under this privacy policy, applicable data protection laws, and appropriate legally recognized data transfer adequacy mechanisms which may include entering into European Commission-approved standard contractual clauses related to transfers of personal information (available at or a valid Privacy Shield certification in the case of a transfer to a Privacy Shield-certified US recipient (certifications may be viewed at

For residents of the European Economic Area and Switzerland, Datorama will executed standard contractual clauses among Datorama affiliates for the purpose of its lawful transfers of personal data to the United States.

We will only transfer Personal Data to cloud service providers such as Amazon Web Services, who need the information in order to provide services to or perform activities on behalf of Datorama.

Changes to our Policy

We recommend that you review this privacy policy periodically, as we may change our business and a Datorama site from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Policy. Datorama reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice.

If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page. Please review this Privacy Policy periodically, and especially before you provide Datorama with any Personal Data. This Privacy Policy was last updated on the date indicated at the top of this Privacy Policy. Your continued use of a Datorama site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.