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Our Architecture

How we deliver unrivaled agility, scalability and performance


Our Marketing Integration Engine bridges together all of your marketing data across your entire technology stack into one single source of truth, giving you the unprecedented flexibility and control to create real-time analytics of any kind, at great scale.


Our patent-pending technology delivers the speed, simplicity, agility and performance required for non-technical marketers to dominate massive marketing data sets with enterprise-grade analytics.

Our first of its kind, patent-pending architecture combines the power of modern cognitive computing with hybrid columnar storage and an infinitely scalable semantic analytics layer to deliver groundbreaking data agility, scalability and performance essential to achieving true self-service BI at massive scale.

The end result is a total and complete, best-of-breed infrastructure that spans and redefines the entire BI technology stack for marketers, from data management to modeling to analytics to actions.




Our patent-pending architecture combines machine learning with an infinitely scalable semantic analytics layer and hybrid columnar storage. It’s why Datorama delivers:


which is our proprietary, infinitely scalable semantic analytics engine that provides real-time modeling for instant, flexible analysis of multi-dimensional data sets.


that lets our algorithms automatically map new data sources, build the data model, manage the data and seamlessly make changes to your data schema and structure at the analytics layer.


that regularly crushes hundreds of thousands of queries per day with response times 10X faster than off-the-shelf solutions.

Our Architecture Icon


We take the security of all your data seriously. Our cloud-based system was built to handle all your data in a secure, compliant way. We ensure this with:

  • Multi-level user authentication with user role filters and limitations for different access levels including database level authorization controls such as row-level security
  • 24/7 network monitoring & network-based intrusion system (IDS)
  • ISO 27001: 2013 certification
  • A HIPAA compliant hosting partner: Amazon Web Services
  • Fully encrypted data in transit both ways
  • A fully redundant platform with multi-tiered backup
  • Data center accreditation under: ISO 27001, SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously SAS 70 Type II) PCI Level 1, FISMA Moderate, Sarbanes-Oxley (SOX)


Datorama delivers the performance and scalability needed to
handle living data. We built proprietary technology that combines the power of
Massive Processing Power (MPP) architecture and combines it
with Hybrid Columnar Storage to provide:

Massive Computing Scale.

Linear Scalability.

Native Analytics.

In-Memory Support.

Enterprise-grade reliability.