This is how we drive marketing insights
for leading companies across industries & verticals.
Marketing Analytics as it should be.
All of your data.
Whether it’s a handful of data sources or hundreds,
easily connect all your data to create a single source of truth.
Full analytics maturity curve.
Drive better decision making with dashboards and reporting that cover everything from standard KPIs to advanced predictive analytics.
Replace the paralysis of data silos and outdated reports
with continuously updated KPIs, analytics and insights.
Scale your collaboration.
Get all of your stakeholders on the same page, from
non-technical marketers and analysts to data scientists and the C-suite.
Datorama for Marketers
Unify all of your marketing.
Connect all of your online and offline data into a single, actionable view to maximize awareness, engagement, conversion and loyalty.
Optimize every campaign and channel.
See how your investments impact every marketing channel and campaign to take the guesswork out of where to optimize next.
Monitor your brand health.
Monitor your customer satisfaction, brand sentiment, customer service and competition to ensure the optimal health of your brand.
Connect sales and marketing.
Connect the dots between marketing and sales to understand which strategies, channels, campaigns and partners drive the best ROI.
Datorama for Leadership
Unified strategic view.
Track all of the KPIs and metrics that matter to your business across your marketing, sales, service, product and finance teams from one place.
Track goals and see around the bend.
Monitor your progress against marketing and sales targets with integrated goals, forecasting and alerts.
Drill into your business.
Unlock insights across your business with filters by product, geography, sales channel and more to see how different segments impact the business.
Experience unprecedented time-to-value.
Easily expand into new data, teams and geographies with a platform built for agile data integration, management and analytics.
Datorama for Agencies
Pace every campaign perfectly.
Automate campaign pacing to deliver on target every time with Datorama’s turnkey Media Cost Center solution.
See across all of your clients.
Identify pacing issues with cross-client views that automatically roll up every campaign’s planned vs. actual data.
Automate client reporting.
Leave the spreadsheets and manual data wrangling behind for personalized client reporting with always-on access or scheduled delivery.
Datorama’s self-service capabilities let the teams closest to the clients respond to new data integration, reporting and visualizations needs on the fly.
for Publishers and Platforms
Deliver optimal traffic acquisition.
Optimize your audience development efforts to produce the highest quality targeted traffic at the most effective cost.
Maximize the value of your inventory with real-time visibility into revenues by ad type, network, and sites across direct and programmatic channels.
Enrich your offering with OEM solutions.
Enhance your client offerings with integrations of Datorama’s scalable, high-performance infrastructure into your platform.
Ensure great visitor experiences.
See how your audience development efforts and advertising experiences influence site engagement, conversion and content amplification.