Always-on marketing requires a new pipeline of insights.
As marketing budgets grow, so does the pressure to drive ROI, growth and better customer experiences through constant optimization.
Datorama Genius is here to help. With Genius, automatically reveal strategic tweaks so you can capitalize on what’s working and course-correct what’s not. And do this at the pace of marketing, for day-by-day improvements to keep your KPIs performing on track. With Genius assisting your campaigns, you can breathe easier and not miss a thing at the same time.
of KPI insights
Genius understands how your data impacts your KPIs. Your most crucial insights automatically rise to the top.
Genius turns hours or days of analysis into minutes. Then, it offers you optimization paths forward.
Built for marketers
Choose your KPIs and get visual guides with natural language explanations. Share with your teammates. Get notified.
Genius works hard, so you can work smarter.
AI-assisted marketing optimization begins at the data integration phase, with codeless integration of all of your sources. Then, dynamic organization lets all your data work together.
Datorama Genius steps in at the analysis phase, using automated regression modelling and statistical analysis methods to reveal insights –and optimization paths– across all of your data.
Genius helps complete the picture of total marketing performance management so you can make smarter decisions faster. Now you can transform your disparate data into better KPI performances faster than ever thought possible.