Blog

Im Datorama Blog finden Sie Artikel zu aktuellen Marketingtrends, Informationen über Produktneuheiten sowie Wissenswertes rund um Marketingdaten und Marketing Intelligence.

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The Marketing Technology Landscape in 2018: ~7000 Solutions

04.25.2018

Lucas Stewart

Every year at MarTech, Scott Brinker reveals what’s become an anticipated State of the Union-style address for marketers: a supergraphic…

04.23.2018

5 Dashboards to Master Ecommerce Optimization

Ecommerce is on the move. Online shopping represents almost 10 percent of retail sales in the US, and this figure…

04.18.2018

Alle wichtigen Fakten sofort im Blick – mit dem passenden Marketing Dashboard!

Ein lückenloses Marketing Dashboard zu erstellen kann einem mit Fug und Recht wie eine Mammutaufgabe erscheinen. Kaum vergeht ein Monat,…

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04.16.2018

21 Ecommerce Trends for 2018

Ecommerce is surging. Fitting comfortably into developments like voice search and mobile-optimized websites, the practice represents almost 10 percent of…

04.13.2018

9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web…

04.06.2018

Marketing Mixology: Organic and Paid Search

The marketing mix is ever-expanding. But as data sources proliferate, marketing teams can tend to become siloed. Our marketing mixology…

03.20.2018

Meet the Team! We’ll Be At These Events

In 2018, the marketing and advertising industry is already off to the races. If you're at one of these upcoming…

03.19.2018

3 Lessons Learned from Executing a Global Event Series

Executing on global events can feel like a whirlwind of logistics. Scheduling speakers, gathering registrations, and customizing your venues –in…

03.16.2018

Marketing Intelligence This Week: End of the RFP Era, Agency-Consultancy Hybrids, GDPR Approaches

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I've selected three…

03.15.2018

Tips & Tricks: The COALESCE function

One of the most useful functions available for data stream mapping in Datorama is the COALESCE function. This function allows…

03.14.2018

Introducing LiteConnect, for Faster Integration and Instant Visualization

We’re excited to introduce the easiest way to connect to any flat file– and instantly visualize it. LiteConnect is here!…

03.09.2018

Marketing Intelligence This Week: More Data from Google/Facebook, The Transparency Hangover, In-House Programmatic