A marketing analytics methodology for better data-driven decision making
What are Decisions Lenses?
Data-driven marketing is a team sport
Having your stakeholders working towards a common goal is what moves your marketing forward. But, if your team is struggling with data blind spots and different views of what’s important, your decision making will lead to chaos and confusion. Decision Lenses address this problem.
A Research-based Approach
Based on a proven framework
Datorama’s Decision Lenses are the product of a research-based framework that helps you build a cohesive marketing analytics strategy across stakeholders. It connects the dots between your customer touch points and decision makers to provide each stakeholder with the right, focused lens for better decision making and collaboration.
How Decisions Lenses Set You Up for Success
A scalable framework for better data-driven decision making and collaboration
Better Decision Making and Collaboration
Provides a single version of the truth that connects all of your
stakeholders and data
Optimize Marketing and its Impact
Provides your stakeholders with the right metrics and views to optimize marketing
A Scalable Process and Partnership
Offers a repeatable process and reliable partnership to help you easily scale
How We Get There, Together
Decision Lenses connect your customer touch points,
KPIs and decision makers
Identify Your Customer Touch Points
Which channels are your potential and existing customers interacting with your brand?
Identify Your Key Metrics and KPIs
Which metrics and KPIs do we need to monitor and optimize?
Identify Your Key Stakeholders
Who needs to collaborate and make decisions about your customers, channels, metrics and KPIs?
Driving Better Decisions: Two Levels of Optimization
Decision Lenses takes a collaborative, step-by-step approach