How Are You Making Marketing Decisions?
Download white paper >Introducing DATORAMA Decision Lenses
A marketing analytics methodology for better data-driven decision making
What are Decisions Lenses?
Data-driven marketing is a team sport
Having your stakeholders working towards a common goal is what moves your marketing forward. But, if your team is struggling with data blind spots and different views of what’s important, your decision making will lead to chaos and confusion. Decision Lenses address this problem.
A Research-based Approach
Based on a proven framework
Datorama’s Decision Lenses are the product of a research-based framework that helps you build a cohesive marketing analytics strategy across stakeholders. It connects the dots between your customer touch points and decision makers to provide each stakeholder with the right, focused lens for better decision making and collaboration.
How Decisions Lenses Set You Up for Success
A scalable framework for better data-driven decision making and collaboration
Better Decision Making and Collaboration
Provides a single version of the truth that connects all of your
stakeholders and data
Optimize Marketing and its Impact
Provides your stakeholders with the right metrics and views to optimize marketing
A Scalable Process and Partnership
Offers a repeatable process and reliable partnership to help you easily scale
How We Get There, Together
Decision Lenses connect your customer touch points,
KPIs and decision makers
Identify Your Customer Touch Points
Which channels are your potential and existing customers interacting with your brand?
Identify Your Key Metrics and KPIs
Which metrics and KPIs do we need to monitor and optimize?
Identify Your Key Stakeholders
Who needs to collaborate and make decisions about your customers, channels, metrics and KPIs?
Driving Better Decisions: Two Levels of Optimization
Decision Lenses takes a collaborative, step-by-step approach
Optimize Marketing Performance
15-30%
“Marketing budget savings from effectively applied analytics” — McKinsey & Co.
Optimize Marketing’s Impact on the Business
Connect & Collaborate
Empower your key stakeholders in marketing, finance, sales and IT to make better strategic marketing decisions
Datorama Drives Results
We’re helping companies around the world drive better data-driven results
$9.8M in Benefits
From better decision making across 80 stakeholders at a leading global telco.
Read The Study
“It was just so easy.”
The world’s largest domain registrar moves from ROI roadblocks to empowerment.
How Decision Lenses Accelerate Your Marketing Analytics
Decisions Lenses support your success in the near and long term
Scoping your marketing analytics solution, based on the Decision Lenses process
Implementation of your solution for each of your stakeholders
Long-term Enablement flexibility with included training, support and optional services
Datorama Decision Lenses Partnership Elements
Decision Lenses Methodology
Provides a clear process for crafting, testing and implementing your solution.
Datorama Marketing Integration Engine
Future-proof agility for data integration, data modeling, visualization and action.
Client Success Team
The team trains and supports you with your new solution.
Solution Services Team
The team works with you to implement your solution.
Download the White Paper
Learn how Decision Lenses can help you and your team make better decisions.
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Schedule a discussion so we can partner to drive your project forward.
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