"We’ve never had a more comprehensive marketing view across all our brands' multi-channel campaigns."
Learn how one of the world’s largest cosmetics companies uses real-time marketing analytics across multiple countries, brands and campaigns.
Marketing at a Fortune 500 product company isn’t easy, especially when you consider one of its regions has nearly 30 brands each with an assortment of product lines running campaigns across a variety of channels. Before Datorama, the slew of messy, unconnected data made it difficult to understand how campaigns were actually performing and what to do to optimize them. It was clear to L’Oréal that it needed to make a change to get greater visibility into its marketing department’s return on investment (ROI).
Better understand how Datorama partnered with L’Oréal to provide a holistic view of its marketing efforts by downloading the case study.