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VIDEO from DMEXCO 2016: How to Get Ahead of the Digital Revolution Using Data

If you weren’t lucky enough to be with us in the room at DMEXCO 2016, fear not. We now have video of the full presentation. The goal of our session was to educate DMEXCO attendees about the data challenges our presenters encountered in the field and to detail how they’ve managed to overcome these obstacles […]

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Executive Dashboards Improve C-level View

Five reasons your company can benefit from executive dashboards   Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the business. Until […]

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Beyond Traditional Marketing: How Social Media Dashboards Impact Business

The Impact of State-of-the-art Social Media Dashboards on Business Few businesses in this day-and-age would question the premise that social media impact on business is substantial, from the point of a consumer’s initial research about a company or product right up the purchase, and even beyond. In the matter of visibility alone, an active social […]

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Best Ways to Present Marketing Impact to Your Superiors

Cutting-edge tools finally make it possible to quantify the impact of your marketing initiatives, but only if you know how to put them to use. It’s a paradox. No one relishes data as much as a marketer does. But when the time comes to quantify the impact of marketing for the boss, even the most […]

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