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Data Silos, What They Are and Why They are Bad for Marketing

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed in […]

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Rise Above the Details with the Holistic Marketing Concept

Remember those simple days? When marketing was the last department to get budgeted. When your biggest campaigns were logistical not statistical. When you had one database and one or two applications that helped you get things done. Nope, neither do we! Marketing is changing and if it wins, it is going to be BIG! TWEET […]

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Silos, What They are and Why They are Bad for Your Company

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. TWEET THIS  Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed […]

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