VIDEO from DMEXCO 2016: How to Get Ahead of the Digital Revolution Using Data

If you weren’t lucky enough to be with us in the room at DMEXCO 2016, fear not. We now have video of the full presentation. The goal of our session was to educate DMEXCO attendees about the data challenges our presenters encountered in the field and to detail how they’ve managed to overcome these obstacles […]

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Measuring Marketing Effectiveness

It’s all about the data measurement. Being a marketer for a major B2B organization can often feel like being a conductor for an inharmonious orchestra. Running a full-stack marketing strategy normally includes leading multiple campaigns on different channels, each with varying end goals. The end of each month comes with the same question at hand: […]

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