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Data Silos, What They Are and Why They are Bad for Marketing

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed in […]

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Silos, What They are and Why They are Bad for Your Company

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. TWEET THIS  Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed […]

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