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8 Essential Organic Social KPIs for Your Social Media Dashboard

When it comes to social media metrics, a lot of people look at followers and stop there. But as the number of marketing technologies compounds, your social media dashboard can be an effective business tool that goes way beyond one-dimensional audience building. With nuanced persona targeting or even account-based marketing, social media can work as […]

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9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web of point solutions. With ever more consumers shopping online and the mountain of digital data available, retail is in the middle of a data revolution that is transforming the way retail marketing operates. At the […]

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Serious SEO Analytics, and 7 KPIs to Prove It

SEO analytics can be elusive. Yet SEO demands are not. Search engine optimizers (also called SEOs) often receive a steady stream of screenshots, sent by coworkers or clients, showing issues in the search results pages. “Why don’t we rank for X?” “Why does our competitor rank for Y?” “Why am I seeing this confidential PDF on […]

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12 Content Marketing KPIs for Strategic Marketing

A key part of building a marketing analytics strategy that drives your business forward is setting enough of the right KPIs for every part of your marketing organization. With its focus on creativity, and pressure to deliver volumes of content, content marketing can often be neglected in top-level marketing analytics reports for lack of robust, […]

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Beyond Traditional Marketing: How Social Media Dashboards Impact Business

The Impact of State-of-the-art Social Media Dashboards on Business Few businesses in this day-and-age would question the premise that social media impact on business is substantial, from the point of a consumer’s initial research about a company or product right up the purchase, and even beyond. In the matter of visibility alone, an active social […]

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Data-Driven Marketing Insights

Data-Driven Marketing insights as a Business Strategy Data-driven marketing insights are increasingly recognized as a prime ingredient in any recipe for marketing success. In today’s marketplace, after all, success is closely tied to a fundamental focus on the customer, access to enormous amounts of data, and the ability to tailor marketing communications to a wide […]

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The DatoRoundup — August 12, 2016

Just for you, DatoRoundup this week includes excellent #AdTech, #MarTech and #Data insights from none other than Emma Quinn via Silicon Republic on how data is supporting Team Ireland at the Rio 2016; Adrian Swinscoe of Forbes admits confusion over all the talk around big data, automation, AI, and analytics; Matthew Nolan for Pega on […]

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Best Ways to Present Marketing Impact to Your Superiors

Cutting-edge tools finally make it possible to quantify the impact of your marketing initiatives, but only if you know how to put them to use. It’s a paradox. No one relishes data as much as a marketer does. But when the time comes to quantify the impact of marketing for the boss, even the most […]

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Measuring Marketing Effectiveness

It’s all about the data measurement. Being a marketer for a major B2B organization can often feel like being a conductor for an inharmonious orchestra. Running a full-stack marketing strategy normally includes leading multiple campaigns on different channels, each with varying end goals. The end of each month comes with the same question at hand: […]

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