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Data Silos, What They Are and Why They are Bad for Marketing

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed in […]

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Introducing Datorama Decision Lenses

Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy?”  At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing […]

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Meeting and Defeating Common Data Migration Challenges

Given the inescapable fact that nothing ever stands still — certainly not business practices and the technologies that support them — it’s not surprising that there comes a time for many organizations to move data from one system to another. But neither is it surprising that the data migration process is a daunting one, which […]

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How KPI Reporting Enhances Marketing Success

Conquering Your Data: Why KPI Reporting is No Small Feat It is one thing to recognize that actionable KPI reporting is an essential element of business success, but it can be quite another thing to wade through the oceans of data that pour into today’s businesses, and hone in on the specific KPIs that can […]

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Measuring the Impact of Social Media on Marketing

Why Should We All Be Measuring our Social Media Strategies? Going into 2017, most digital marketers would agree that it is difficult to overstate the impact of social media on marketing. That’s not to say that most of us have figured out a method to quantify that impact, or how to mine social engagements and […]

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“Ask Datorama Anything”: Amazon Alexa Integration for Voice-commanded Marketing Insights

Imagine if all you needed to analyze your marketing data was a question. We built Datorama to take the pain out of data integration and analysis, by providing a single source of truth to help you understand and act on your total marketing performance. In the continuation of that mission, we’re introducing a new feature […]

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The DatoRoundup — December 16, 2016

Is it the end of behavioral targeting, and has the MarTech bubble burst? These are just some of the questions being asked in this week’s DatoRoundup as we reflect on 2016 and start planning 2017. We also feature more great content from Marketo, MarketingProfs, Harvard Business Review and McKinsey & Co. Enjoy!   The End […]

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VIDEO from DMEXCO 2016: How to Get Ahead of the Digital Revolution Using Data

If you weren’t lucky enough to be with us in the room at DMEXCO 2016, fear not. We now have video of the full presentation. The goal of our session was to educate DMEXCO attendees about the data challenges our presenters encountered in the field and to detail how they’ve managed to overcome these obstacles […]

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The DatoRoundup — December 7, 2016

After the recently successful DMS West 2016 event held by LUMA Partners, it seems that everyone is trying to figure out what will be trending in the data, AdTech and MarTech space for 2017. Here are just five snippets of what’s to come. Enjoy!   LUMA: State of Digital Marketing This year we attended LUMA […]

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The DatoRoundup — November 30, 2016

In this week’s DatoRoundup catch Dave Helmreich for VentureBeat on the difference between AdTech and MarTech being more than the billing structure; Leslie Hancock for Dun & Bradstreet discussing the biggest irony of the MarTech explosion; Harvard Business Review (HBR) giving you better questions to ask your data scientists; Deren Baker for Entrepreneur on how […]

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The DatoRoundup — November 23, 2016

We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]

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Datorama Launches Datorama Japan Blog to Provide Localized, Data-Driven Marketing Insights

As Datorama expands its global presence, the company is continuing to grow its outreach to data-driven marketers looking to benefit from a better understanding of the new dawn of marketing. With this in mind, we are excited to announce the launch of our official Datorama Japan blog. This resource will try to help solve problems […]

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