Introducing Datorama Decision Lenses

Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy?”  At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing […]

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Measuring Marketing Effectiveness

It’s all about the data measurement. Being a marketer for a major B2B organization can often feel like being a conductor for an inharmonious orchestra. Running a full-stack marketing strategy normally includes leading multiple campaigns on different channels, each with varying end goals. The end of each month comes with the same question at hand: […]

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