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9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web of point solutions. With ever more consumers shopping online and the mountain of digital data available, retail is in the middle of a data revolution that is transforming the way retail marketing operates. At the […]

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8 Essential Organic Social KPIs for Your Social Media Dashboard

When it comes to social media metrics, a lot of people look at followers and stop there. But as the number of marketing technologies compounds, your social media dashboard can be an effective business tool that goes way beyond one-dimensional audience building. With nuanced persona targeting or even account-based marketing, social media can work as […]

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Datorama Tips & Tricks: The Action Center

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. This post is by Andrew Daly, Client Success Manager […]

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New Release: Hubspot Email Marketing Connector

Email marketing is a key digital touchpoint and one of the most effective channels in reaching consumers and driving responses. Hubspot’s inbound marketing and sales platform helps companies attract visitors, convert leads and close customers. Frequently cited dominating the market share of marketing automation vendors, Hubspot serves companies big and small and has proven to […]

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Data Fusion Helps you Extend your Analysis

As a marketer, at any given moment you’re probably tracking numerous marketing channels, dimensions, and measurements through various data streams. And Datorama is here to empower you to do so. Datorama Mix is the only marketer-focused data model in the market, and it has the unparalleled ability to create the most common relationships across all […]

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Datorama Tips & Tricks: Calculated Measurements

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. This post is by Alex Hauer, Client Success Manager. […]

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Datorama Tips & Tricks: Custom Visualizations

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. This post is by Blair Wang, Client Success Executive. […]

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Serious SEO Analytics, and 7 KPIs to Prove It

SEO analytics can be elusive. Yet SEO demands are not. Search engine optimizers (also called SEOs) often receive a steady stream of screenshots, sent by coworkers or clients, showing issues in the search results pages. “Why don’t we rank for X?” “Why does our competitor rank for Y?” “Why am I seeing this confidential PDF on […]

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Meet the Team: DMA Marketing Analytics Conference

June 5-6, brilliant minds in marketing and data science will gather at this year’s Marketing Analytics Conference by the Data & Marketing Association. From keynote sessions to strategy-swapping over coffee, the conference focuses on the ins and outs of marketing analytics. As the deluge of marketing data continues, the importance –and challenge– of marketing analytics […]

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Datorama Tips & Tricks: Media Cost Center

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. This post is by Mario Cruz, Client Success Sr. […]

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Datorama Tips & Tricks: Goals

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. This post is by Mario Cruz, Client Success Sr. […]

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Data 101: What is Data Harmonization?

You have multiple regions, platforms, campaigns, and creative– and each piece of the marketing puzzle produces its own trove of data. You want to understand your marketing performance across these lines to make smarter decisions, but in its original systems, this data is siloed. Even if you bring the data together through straightforward API connections, […]

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