Demo

The DatoRoundup — September 14, 2016

Has the world gone MadTech, asks David Spitz via VentureBeat? Are Marketers becoming more sophisticated when it comes to using and understanding data, asks Jack Loechner via MediaPost? Are VCs spending more on MarTech than AdTech, asks Jack Marshall in The Wall Street Journal? What are the three steps to Data-Driven marketing, asks Laurence Goasduff […]

read more

Agile Marketing in the Digital World

Why the Skill Sets of Today’s Digital Marketers Reach Far and Wide Versatile marketers with blended skill sets are the cornerstone of agile marketing Technology isn’t the only thing changing at lightning speed in today’s digital marketing environment. So are the skill sets and culture that marketers need to keep up with in the increasingly […]

read more

The DatoRoundup — August 5, 2016

In this week’s edition of our DatoRoundup blog, which features the best stories dealing with the AdTech, MarTech, and data space, we have the following: A great piece from eMarketer on what marketers will get out of blending AdTech and MarTech; Nicki Howell writing a story on why data-driven storytelling is the next big thing; […]

read more

Measuring Marketing Effectiveness

It’s all about the data measurement. Being a marketer for a major B2B organization can often feel like being a conductor for an inharmonious orchestra. Running a full-stack marketing strategy normally includes leading multiple campaigns on different channels, each with varying end goals. The end of each month comes with the same question at hand: […]

read more