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9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web of point solutions. With ever more consumers shopping online and the mountain of digital data available, retail is in the middle of a data revolution that is transforming the way retail marketing operates. At the […]

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8 Essential Organic Social KPIs for Your Social Media Dashboard

When it comes to social media metrics, a lot of people look at followers and stop there. But as the number of marketing technologies compounds, your social media dashboard can be an effective business tool that goes way beyond one-dimensional audience building. With nuanced persona targeting or even account-based marketing, social media can work as […]

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Serious SEO Analytics, and 7 KPIs to Prove It

SEO analytics can be elusive. Yet SEO demands are not. Search engine optimizers (also called SEOs) often receive a steady stream of screenshots, sent by coworkers or clients, showing issues in the search results pages. “Why don’t we rank for X?” “Why does our competitor rank for Y?” “Why am I seeing this confidential PDF on […]

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12 Content Marketing KPIs for Strategic Marketing

A key part of building a marketing analytics strategy that drives your business forward is setting enough of the right KPIs for every part of your marketing organization. With its focus on creativity, and pressure to deliver volumes of content, content marketing can often be neglected in top-level marketing analytics reports for lack of robust, […]

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Beyond Traditional Marketing: How Social Media Dashboards Impact Business

The Impact of State-of-the-art Social Media Dashboards on Business Few businesses in this day-and-age would question the premise that social media impact on business is substantial, from the point of a consumer’s initial research about a company or product right up the purchase, and even beyond. In the matter of visibility alone, an active social […]

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