Agile: Handle with Care, The New Normal of Marketing in a Data-Driven World

  As a busy marketer, you constantly think about what projects your team should tackle. But far more important is how they tackle those projects. Are they strategic planners? Spreadsheet jockeys? Process czars? While the marketing team is often a kaleidoscope of different functions, personalities and approaches, one thing is certain. The traditional approach to […]

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