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Introducing Datorama Decision Lenses

Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy?”  At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing […]

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Rise Above the Details with the Holistic Marketing Concept

Remember those simple days? When marketing was the last department to get budgeted. When your biggest campaigns were logistical not statistical. When you had one database and one or two applications that helped you get things done. Nope, neither do we! Marketing is changing and if it wins, it is going to be BIG! TWEET […]

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