Executive Dashboards Improve C-level View

Five reasons your company can benefit from executive dashboards   Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the business. Until […]

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For Marketers, We Present the New Criticality for All Businesses

One thing is certain: With the exponential growth of data that’s outpacing Moore’s Law, marketers are getting inundated with information from all angles. For marketers, insight into their data is the marketing organization’s new criticality as businesses of all sizes look to better understand their customers, respond to market shifts and stay ahead of the […]

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Agile: Handle with Care, The New Normal of Marketing in a Data-Driven World

  As a busy marketer, you constantly think about what projects your team should tackle. But far more important is how they tackle those projects. Are they strategic planners? Spreadsheet jockeys? Process czars? While the marketing team is often a kaleidoscope of different functions, personalities and approaches, one thing is certain. The traditional approach to […]

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