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The DatoRoundup — December 7, 2016

After the recently successful DMS West 2016 event held by LUMA Partners, it seems that everyone is trying to figure out what will be trending in the data, AdTech and MarTech space for 2017. Here are just five snippets of what’s to come. Enjoy!   LUMA: State of Digital Marketing This year we attended LUMA […]

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The DatoRoundup — September 1, 2016

Another week and another cracking edition of our DatoRoundup blog. This week we feature Sarah Vizard for Marketing Week on Sir Martin Sorrell and his theory that brands are starting to question over-spend on digital; Anto Chittilappilly for Mediatel on ending the AdTech/MarTech division; The great Brian Solis for Forbes on micro-moments and growth measurement; […]

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Omni-Channel vs. Multi-Channel Marketing

Omni Channel vs. Multi-Channel Marketing: The 360-degree Journey   Even seasoned digital marketers can be hard pressed to describe the difference between omni-channel and multi-channel marketing, but customers are well aware of how these go-to digital marketing solutions can define their experience. They are unlikely to use this in-house terminology, but are certain to recognize […]

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Agile Marketing in the Digital World

Why the Skill Sets of Today’s Digital Marketers Reach Far and Wide Versatile marketers with blended skill sets are the cornerstone of agile marketing Technology isn’t the only thing changing at lightning speed in today’s digital marketing environment. So are the skill sets and culture that marketers need to keep up with in the increasingly […]

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The DatoRoundup — July 15, 2016

In this second edition of our DatoRoundup blog, we’re featuring the best stories dealing with the AdTech, MarTech, and Data space. We share a piece from the brilliant Neil Patel on how to choose the best digital marketing analytics software, a post from Newscred on how good data can save bad marketing, Mark Abay from […]

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Conquer Your Marketing Woes by Checking Out Datorama at the Following Events

2015 has been a busy year at Datorama but it is far from being over. As we enter September, we’re gearing up for several major events to send 2015 off with a bang. If you have been wanting to learn more about Datorama, our vision and our take on the greater Marketing Technology space, you […]

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