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The DatoRoundup — December 7, 2016

After the recently successful DMS West 2016 event held by LUMA Partners, it seems that everyone is trying to figure out what will be trending in the data, AdTech and MarTech space for 2017. Here are just five snippets of what’s to come. Enjoy!   LUMA: State of Digital Marketing This year we attended LUMA […]

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The DatoRoundup — November 23, 2016

We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]

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Datorama Launches Datorama Japan Blog to Provide Localized, Data-Driven Marketing Insights

As Datorama expands its global presence, the company is continuing to grow its outreach to data-driven marketers looking to benefit from a better understanding of the new dawn of marketing. With this in mind, we are excited to announce the launch of our official Datorama Japan blog. This resource will try to help solve problems […]

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Executive Dashboards Improve C-level View

Five reasons your company can benefit from executive dashboards   Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the business. Until […]

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The DatoRoundup — September 14, 2016

Has the world gone MadTech, asks David Spitz via VentureBeat? Are Marketers becoming more sophisticated when it comes to using and understanding data, asks Jack Loechner via MediaPost? Are VCs spending more on MarTech than AdTech, asks Jack Marshall in The Wall Street Journal? What are the three steps to Data-Driven marketing, asks Laurence Goasduff […]

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Data-Driven Marketing Insights

Data-Driven Marketing insights as a Business Strategy Data-driven marketing insights are increasingly recognized as a prime ingredient in any recipe for marketing success. In today’s marketplace, after all, success is closely tied to a fundamental focus on the customer, access to enormous amounts of data, and the ability to tailor marketing communications to a wide […]

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The DatoRoundup — July 22, 2016

Here is the third edition of our DatoRoundup blog, in which we feature the best stories dealing with the AdTech, MarTech, and data space. This week we share analysis from two recent studies on data-driven marketing, one from Nadia Cameron writing for CMO Australia, and one from Hila Nir posted on MarTech Advisor. We also […]

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