Data-Driven Marketing Insights

Data-Driven Marketing insights as a Business Strategy Data-driven marketing insights are increasingly recognized as a prime ingredient in any recipe for marketing success. In today’s marketplace, after all, success is closely tied to a fundamental focus on the customer, access to enormous amounts of data, and the ability to tailor marketing communications to a wide […]

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Rise Above the Details with the Holistic Marketing Concept

Remember those simple days? When marketing was the last department to get budgeted. When your biggest campaigns were logistical not statistical. When you had one database and one or two applications that helped you get things done. Nope, neither do we! Marketing is changing and if it wins, it is going to be BIG! TWEET […]

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