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Measuring the Impact of Social Media on Marketing

Why Should We All Be Measuring our Social Media Strategies? Going into 2017, most digital marketers would agree that it is difficult to overstate the impact of social media on marketing. That’s not to say that most of us have figured out a method to quantify that impact, or how to mine social engagements and […]

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The DatoRoundup — November 30, 2016

In this week’s DatoRoundup catch Dave Helmreich for VentureBeat on the difference between AdTech and MarTech being more than the billing structure; Leslie Hancock for Dun & Bradstreet discussing the biggest irony of the MarTech explosion; Harvard Business Review (HBR) giving you better questions to ask your data scientists; Deren Baker for Entrepreneur on how […]

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The DatoRoundup — November 23, 2016

We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]

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Executive Dashboards Improve C-level View

Five reasons your company can benefit from executive dashboards   Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the business. Until […]

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The DatoRoundup — September 14, 2016

Has the world gone MadTech, asks David Spitz via VentureBeat? Are Marketers becoming more sophisticated when it comes to using and understanding data, asks Jack Loechner via MediaPost? Are VCs spending more on MarTech than AdTech, asks Jack Marshall in The Wall Street Journal? What are the three steps to Data-Driven marketing, asks Laurence Goasduff […]

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Omni-Channel vs. Multi-Channel Marketing

Omni Channel vs. Multi-Channel Marketing: The 360-degree Journey   Even seasoned digital marketers can be hard pressed to describe the difference between omni-channel and multi-channel marketing, but customers are well aware of how these go-to digital marketing solutions can define their experience. They are unlikely to use this in-house terminology, but are certain to recognize […]

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The DatoRoundup — August 19, 2016

MarTech integration and the challenges it presents seems to be a popular theme in this week’s DatoRoundup. We’re sharing pieces from Matt Mobley writing for CIOReview on The New Rules of MarTech Integration; Angela Stringfellow for Docurated on How CMOs Can Leverage MarTech for Success; Scott Brinker of Chiefmartec with his analysis of the DataXu […]

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A Guide to Online Performance-Based Marketing

Performance-based marketing — the solution marketers have sought since the profession began   More than a century ago retail magnate John Wannamaker reputedly conceded that half of his ad spend went straight down the drain. He just didn’t know which half, he added. That observation has stuck with marketers — and CEOs — ever since. […]

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The DatoRoundup — August 5, 2016

In this week’s edition of our DatoRoundup blog, which features the best stories dealing with the AdTech, MarTech, and data space, we have the following: A great piece from eMarketer on what marketers will get out of blending AdTech and MarTech; Nicki Howell writing a story on why data-driven storytelling is the next big thing; […]

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The DatoRoundup — July 8, 2016

Data, MarTech, AdTech, big data. Whatever the topic, we will pick up the best content online and feature it in our new, DatoRoundup blog. In this post we’re featuring excellent pieces from Kimberly A. Whitler writing on Forbes.com about how to create a marketing technology blueprint; Rachel Truair of Oracle pondering how data driven are […]

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