Data 101: What is Data Harmonization?
You have multiple regions, platforms, campaigns, and creative– and each piece of the marketing puzzle produces its own trove of data. You want to understand your marketing performance across these lines to make smarter decisions, but in its original systems, this data is siloed. Even if you bring the data together through straightforward API connections, […]
5 Questions with Travis May, LiveRamp President and General Manager
Last week I had the pleasure of heading over to LiveRamp’s RampUp17, one of my favorite marketing meeting places of the year. While there I got the chance to catch up with my friend Travis May, LiveRamp’s president and general manager. As Datorama and LiveRamp’s partnership for People-Based Marketing and Insights kicks off, I asked […]
Recap: IAB Annual Leadership Meeting
We were thrilled to attend this year’s IAB Annual Leadership Meeting, the unmissable three-day thought leadership and networking bonanza for the interactive advertising and marketing industries. This year’s content was data savvy, cutting-edge, and above all, human-focused. “We have to bring the human back into advertising. Can we have an IAB meeting where we don’t […]
Data 101: What is Data Integration?
This post is part of our Data 101 series, getting you up to speed with modern marketing analytics. Read this series to stay relevant on the latest terms and technologies in this rapidly evolving market. Data integration can make or break your marketing analytics. At the highest level, data integration is the process of taking […]
Interview with nFusion Founder John Ellett
For this month’s “5 Questions” series, we sat down with John Ellett, CEO and founder of nFusion to discuss what makes successful data-driven demand generation strategies. Based in Austin, Texas, nFusion has been a Datorama customer since 2016 and is a leader in modern demand generation, helping B2B and considered purchase B2C marketers leverage their […]
Datorama Now Supports AdWords’ Expanded Text Ad (ETA) Analysis
In anticipation of AdWords’ Expanded Text Ad (ETA) transition, Datorama now supports this new ad format so you can better analyze your messaging. With doubling character counts, you’ll have more information than ever to put to use in optimizing your AdWords campaigns. What are ETAs? Expanded Text Ads are longer versions of Google’s current ad […]
Measuring the Impact of Social Media on Marketing
Why Should We All Be Measuring our Social Media Strategies? Going into 2017, most digital marketers would agree that it is difficult to overstate the impact of social media on marketing. That’s not to say that most of us have figured out a method to quantify that impact, or how to mine social engagements and […]
The DatoRoundup — November 23, 2016
We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]