The DatoRoundup — August 5, 2016

In this week’s edition of our DatoRoundup blog, which features the best stories dealing with the AdTech, MarTech, and data space, we have the following: A great piece from eMarketer on what marketers will get out of blending AdTech and MarTech; Nicki Howell writing a story on why data-driven storytelling is the next big thing; […]

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Measuring Marketing Effectiveness

It’s all about the data measurement. Being a marketer for a major B2B organization can often feel like being a conductor for an inharmonious orchestra. Running a full-stack marketing strategy normally includes leading multiple campaigns on different channels, each with varying end goals. The end of each month comes with the same question at hand: […]

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