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Data Silos, What They Are and Why They are Bad for Marketing

According to the American Management Association, 83% of executives say that their organizations have silos and 97% think they have a negative effect. TWEET THIS  Before we can understand why this is, first we need to explain what a silo is. Think about the way rice or wheat is stored today. Typically, those small grains are housed […]

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Top 10 Highlights: Gartner Data and Analytics Summit 2017

This past week at Gartner’s 2017 Data and Analytics Summit, 3000 registrants converged on Grapevine, TX to share and learn how to make data more accessible, useable and meaningful at scale.  Through the week, different perspectives revolved around a central theme that we are now living in the ‘Age of Infinite Possibilities.’  The mood was one […]

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“Ask Datorama Anything”: Amazon Alexa Integration for Voice-commanded Marketing Insights

Imagine if all you needed to analyze your marketing data was a question. We built Datorama to take the pain out of data integration and analysis, by providing a single source of truth to help you understand and act on your total marketing performance. In the continuation of that mission, we’re introducing a new feature […]

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The DatoRoundup — December 16, 2016

Is it the end of behavioral targeting, and has the MarTech bubble burst? These are just some of the questions being asked in this week’s DatoRoundup as we reflect on 2016 and start planning 2017. We also feature more great content from Marketo, MarketingProfs, Harvard Business Review and McKinsey & Co. Enjoy!   The End […]

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VIDEO from DMEXCO 2016: How to Get Ahead of the Digital Revolution Using Data

If you weren’t lucky enough to be with us in the room at DMEXCO 2016, fear not. We now have video of the full presentation. The goal of our session was to educate DMEXCO attendees about the data challenges our presenters encountered in the field and to detail how they’ve managed to overcome these obstacles […]

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The DatoRoundup — November 30, 2016

In this week’s DatoRoundup catch Dave Helmreich for VentureBeat on the difference between AdTech and MarTech being more than the billing structure; Leslie Hancock for Dun & Bradstreet discussing the biggest irony of the MarTech explosion; Harvard Business Review (HBR) giving you better questions to ask your data scientists; Deren Baker for Entrepreneur on how […]

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The DatoRoundup — November 23, 2016

We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]

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Executive Dashboards Improve C-level View

Five reasons your company can benefit from executive dashboards   Every executive knows going in that it can be lonely at the top. But perhaps no one thought to mention that it can also be quite a strain to see all that is going on down below — the nuts and bolts of the business. Until […]

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The DatoRoundup — September 14, 2016

Has the world gone MadTech, asks David Spitz via VentureBeat? Are Marketers becoming more sophisticated when it comes to using and understanding data, asks Jack Loechner via MediaPost? Are VCs spending more on MarTech than AdTech, asks Jack Marshall in The Wall Street Journal? What are the three steps to Data-Driven marketing, asks Laurence Goasduff […]

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Beyond Traditional Marketing: How Social Media Dashboards Impact Business

The Impact of State-of-the-art Social Media Dashboards on Business Few businesses in this day-and-age would question the premise that social media impact on business is substantial, from the point of a consumer’s initial research about a company or product right up the purchase, and even beyond. In the matter of visibility alone, an active social […]

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Data-Driven Marketing Insights

Data-Driven Marketing insights as a Business Strategy Data-driven marketing insights are increasingly recognized as a prime ingredient in any recipe for marketing success. In today’s marketplace, after all, success is closely tied to a fundamental focus on the customer, access to enormous amounts of data, and the ability to tailor marketing communications to a wide […]

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The DatoRoundup — September 1, 2016

Another week and another cracking edition of our DatoRoundup blog. This week we feature Sarah Vizard for Marketing Week on Sir Martin Sorrell and his theory that brands are starting to question over-spend on digital; Anto Chittilappilly for Mediatel on ending the AdTech/MarTech division; The great Brian Solis for Forbes on micro-moments and growth measurement; […]

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