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Introducing Datorama Decision Lenses

Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation As a marketer that’s planning to centralize your marketing data and analytics, one of the questions you may encounter early in the planning stages is “what is our marketing analytics strategy?”  At Datorama, we help thousands of brands and hundreds of agencies and publishers improve their marketing […]

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Top 10 Highlights: Gartner Data and Analytics Summit 2017

This past week at Gartner’s 2017 Data and Analytics Summit, 3000 registrants converged on Grapevine, TX to share and learn how to make data more accessible, useable and meaningful at scale.  Through the week, different perspectives revolved around a central theme that we are now living in the ‘Age of Infinite Possibilities.’  The mood was one […]

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The DatoRoundup — December 7, 2016

After the recently successful DMS West 2016 event held by LUMA Partners, it seems that everyone is trying to figure out what will be trending in the data, AdTech and MarTech space for 2017. Here are just five snippets of what’s to come. Enjoy!   LUMA: State of Digital Marketing This year we attended LUMA […]

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Beyond Traditional Marketing: How Social Media Dashboards Impact Business

The Impact of State-of-the-art Social Media Dashboards on Business Few businesses in this day-and-age would question the premise that social media impact on business is substantial, from the point of a consumer’s initial research about a company or product right up the purchase, and even beyond. In the matter of visibility alone, an active social […]

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The DatoRoundup — August 24, 2016

This week we have a great DatoRoundup of AdTech, MarTech and Data-related content for you. We share a piece from guest poster Josh Dreller writing for Chiefmartec on point solutions versus hubs; Niraj Dawar for Harvard Business Review with a great piece on using big data to create value for customers, not just target them; Jordan […]

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