Agile Marketing in the Digital World

Why the Skill Sets of Today’s Digital Marketers Reach Far and Wide Versatile marketers with blended skill sets are the cornerstone of agile marketing Technology isn’t the only thing changing at lightning speed in today’s digital marketing environment. So are the skill sets and culture that marketers need to keep up with in the increasingly […]

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For Marketers, We Present the New Criticality for All Businesses

One thing is certain: With the exponential growth of data that’s outpacing Moore’s Law, marketers are getting inundated with information from all angles. For marketers, insight into their data is the marketing organization’s new criticality as businesses of all sizes look to better understand their customers, respond to market shifts and stay ahead of the […]

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Agile: Handle with Care, The New Normal of Marketing in a Data-Driven World

  As a busy marketer, you constantly think about what projects your team should tackle. But far more important is how they tackle those projects. Are they strategic planners? Spreadsheet jockeys? Process czars? While the marketing team is often a kaleidoscope of different functions, personalities and approaches, one thing is certain. The traditional approach to […]

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