Demo

Datorama Now Supports AdWords’ Expanded Text Ad (ETA) Analysis

In anticipation of AdWords’ Expanded Text Ad (ETA) transition, Datorama now supports this new ad format so you can better analyze your messaging. With doubling character counts, you’ll have more information than ever to put to use in optimizing your AdWords campaigns. What are ETAs? Expanded Text Ads are longer versions of Google’s current ad […]

read more

How KPI Reporting Enhances Marketing Success

Conquering Your Data: Why KPI Reporting is No Small Feat It is one thing to recognize that actionable KPI reporting is an essential element of business success, but it can be quite another thing to wade through the oceans of data that pour into today’s businesses, and hone in on the specific KPIs that can […]

read more

Measuring the Impact of Social Media on Marketing

Why Should We All Be Measuring our Social Media Strategies? Going into 2017, most digital marketers would agree that it is difficult to overstate the impact of social media on marketing. That’s not to say that most of us have figured out a method to quantify that impact, or how to mine social engagements and […]

read more

The DatoRoundup — December 16, 2016

Is it the end of behavioral targeting, and has the MarTech bubble burst? These are just some of the questions being asked in this week’s DatoRoundup as we reflect on 2016 and start planning 2017. We also feature more great content from Marketo, MarketingProfs, Harvard Business Review and McKinsey & Co. Enjoy!   The End […]

read more

VIDEO from DMEXCO 2016: How to Get Ahead of the Digital Revolution Using Data

If you weren’t lucky enough to be with us in the room at DMEXCO 2016, fear not. We now have video of the full presentation. The goal of our session was to educate DMEXCO attendees about the data challenges our presenters encountered in the field and to detail how they’ve managed to overcome these obstacles […]

read more

The DatoRoundup — December 7, 2016

After the recently successful DMS West 2016 event held by LUMA Partners, it seems that everyone is trying to figure out what will be trending in the data, AdTech and MarTech space for 2017. Here are just five snippets of what’s to come. Enjoy!   LUMA: State of Digital Marketing This year we attended LUMA […]

read more

The DatoRoundup — November 30, 2016

In this week’s DatoRoundup catch Dave Helmreich for VentureBeat on the difference between AdTech and MarTech being more than the billing structure; Leslie Hancock for Dun & Bradstreet discussing the biggest irony of the MarTech explosion; Harvard Business Review (HBR) giving you better questions to ask your data scientists; Deren Baker for Entrepreneur on how […]

read more

The DatoRoundup — November 23, 2016

We are glad to bring back our regular installments of DatoRoundup, which features the very best AdTech, MarTech and data industry news. This week we feature the following: Merrily McGugan for MarketingProfs who asks if bringing AdTech in-house means stress or success for brand marketers; Lewis Gersh for MarTech Today with his six-pack of MarTech […]

read more

Datorama Launches Datorama Japan Blog to Provide Localized, Data-Driven Marketing Insights

As Datorama expands its global presence, the company is continuing to grow its outreach to data-driven marketers looking to benefit from a better understanding of the new dawn of marketing. With this in mind, we are excited to announce the launch of our official Datorama Japan blog. This resource will try to help solve problems […]

read more

The DatoRoundup — September 14, 2016

Has the world gone MadTech, asks David Spitz via VentureBeat? Are Marketers becoming more sophisticated when it comes to using and understanding data, asks Jack Loechner via MediaPost? Are VCs spending more on MarTech than AdTech, asks Jack Marshall in The Wall Street Journal? What are the three steps to Data-Driven marketing, asks Laurence Goasduff […]

read more

The DatoRoundup — September 1, 2016

Another week and another cracking edition of our DatoRoundup blog. This week we feature Sarah Vizard for Marketing Week on Sir Martin Sorrell and his theory that brands are starting to question over-spend on digital; Anto Chittilappilly for Mediatel on ending the AdTech/MarTech division; The great Brian Solis for Forbes on micro-moments and growth measurement; […]

read more

The DatoRoundup — August 24, 2016

This week we have a great DatoRoundup of AdTech, MarTech and Data-related content for you. We share a piece from guest poster Josh Dreller writing for Chiefmartec on point solutions versus hubs; Niraj Dawar for Harvard Business Review with a great piece on using big data to create value for customers, not just target them; Jordan […]

read more