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10 KPIs and Metrics for Your B2B CMO Marketing Dashboard

As a B2B CMO, you’re responsible for reporting your results to non-marketing audiences on a monthly, quarterly and often ad-hoc basis.  So  how do you tell marketing’s story to the rest of the rest of the business, your management team, or your board? Here are the 10 KPIs and Metrics that capture marketing’s 3 main […]

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Data 101: What is Data Preparation?

Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic insight.   How Data Preparation Impacts Marketers Data Preparation is a crucial step in analytics and reporting for marketers to understand because of the variety of different data sources they use. Omnichannel marketers need to […]

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May 2018 Release: Python Retrieval, Netbase & Gemius AdOcean API Connectors

This month’s release features three ways that we’re helping customers bring data into Datorama. Python Retrieval We now support Python, a popular and user-friendly programming language, allowing you to expand the range of metrics you pull into our platform. With Python Retrieval, run a Python script on a scheduled interval and store the output of […]

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Tips & Tricks: Python Retrieval to Easily Extend APIs– and Much More

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization. Datorama offers many ways to easily integrate data into […]

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The Marketing Technology Landscape in 2018: ~7000 Solutions

Every year at MarTech, Scott Brinker reveals what’s become an anticipated State of the Union-style address for marketers: a supergraphic of today’s marketing technology solutions. Marketers await the tally for just how many solutions are now available, and the staggering growth each year seems to align with the continuous expansion of technologies, practices and data […]

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5 Dashboards to Master Ecommerce Optimization

Ecommerce is on the move. Online shopping represents almost 10 percent of retail sales in the US, and this figure is growing by 15 percent every year. Marketing and advertising in ecommerce is all about having sophisticated analytics. Whether in tandem with brick and mortar data or separate, there is a trove of insights waiting […]

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21 Ecommerce Trends for 2018

Ecommerce is surging. Fitting comfortably into developments like voice search and mobile-optimized websites, the practice represents almost 10 percent of retail sales and will continue to grow. Here are trends for 2018 and beyond that retailers should be aware of– and prepare for. (Source applies to any above where source is missing.) The Size of […]

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9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web of point solutions. With ever more consumers shopping online and the mountain of digital data available, retail is in the middle of a data revolution that is transforming the way retail marketing operates. At the […]

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Marketing Mixology: Organic and Paid Search

The marketing mix is ever-expanding. But as data sources proliferate, marketing teams can tend to become siloed. Our marketing mixology series showcases specific ways to break down siloes and unite marketing teams around their data, for a more cohesive marketing organization that’s better equipped to drive growth for the business.     SEO and SEM […]

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Meet the Team! We’ll Be At These Events

In 2018, the marketing and advertising industry is already off to the races. If you’re at one of these upcoming industry events, stop and catch your breath with us.   Meet the Datorama team! We’ll be at these upcoming events:   Mar 21 – 22 Youth Marketing Strategy YMS in London focuses on understanding young […]

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3 Lessons Learned from Executing a Global Event Series

Executing on global events can feel like a whirlwind of logistics. Scheduling speakers, gathering registrations, and customizing your venues –in multiple time zones– requires an always-on responsiveness and alacrity. We recently hosted our event series Limitless, an intimate and interactive “anti-conference” for our customers, to gather and discuss the most pressing issues facing the marketing […]

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Marketing Intelligence This Week: End of the RFP Era, Agency-Consultancy Hybrids, GDPR Approaches

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.   End of an era: Media buyers are ditching the […]

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