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How Digital Marketing Enables Real-Time Brand Health Analysis Like Never Before

Since the origin of marketing as a science, marketers have acted as brand stewards. No matter what program marketing is executing, it’s (hopefully) being viewed, and if it’s being viewed it’s affecting the perception of your brand. Traditionally, brand health analysis was a strictly manual, time-consuming process– think over-the-phone and in-person focus groups and targeted […]

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Marketing Intelligence This Week: Unilever’s Pledge, Moving Programmatic In-House, IAB Tackles GDPR

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.   Unilever pledges to cut ties with ‘platforms that create […]

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Marketing Intelligence This Week: More AI in Marketing, The Convergence of Ad and Mar Tech, How to Win in Amazon Ads

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.   5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 […]

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Data 101: What is Holistic Marketing?

Modern marketing is fragmented. Marketers are expected to operate more and more tools to deliver on awareness, engagement and conversion metrics– and then report holistically to monitor goal progress and share insights into what’s working, what’s not and what’s been learned. The proliferation of marketing technology marketers are using to operate these programs tends to […]

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Marketing Intelligence This Week: Ad Fraud, App Install Fraud, Stop Worrying About AI

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.   How to Recognize the Subtle Signs that Point to […]

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The Essential Publisher Dashboards for Media Intelligence

Publishers have been through many ups and downs over the past few years – enduring rapidly evolving challenges and opportunities in digital. While digital media has become a bedrock of revenue for many premium publishers – and a new source of income for entrepreneurial independent and long tail publishers – they’ve had to adapt quickly […]

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API Update – January, 2018

Our mission is to facilitate how you connect, mix, and harmonize your data – no matter where it comes from – within Datorama. In 2017, we received many requests for representation of specific data sources in the platform. We love getting this valuable feedback from our clients and take market feedback and trends into account […]

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5 Questions with Nick Robinson, Head of Digital Marketing at SAP

B2B marketing are no strangers to using data on a daily basis. Having visibility into KPIs and their drivers are essential elements of reporting and optimizing across channels, campaigns and the pipeline. But as analysts leaders Forrester and Gartner have indicated, there’s a new mandate for 2018: driving business growth. In response, new opportunities to […]

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5 Marketing Intelligence Predictions for 2018

According to Gartner’s 2017-2018 CMO spend survey, marketers are facing increasing pressure to prove results while balancing a tighter budget. The following trends focus on technological advancements and strategic changes marketers will employ to make the impossible possible, and smoothly deliver marketing results that are easily provable with data. 1. Artificial intelligence will make marketers’ […]

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8 KPIs Every Publisher Should Track

Publishing is a world of shifting balance. Publishers are expected to balance meeting revenue targets with buyer satisfaction, and viewability with positive user experiences. The following are 8 KPIs for publishers to track in their sell-side dashboards, to ensure they have a hand on the scale to make their inventory ever more desirable.   Revenue […]

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SSPs, Publishers and Ad Tech: Optimizing Sell-Side for Everyone

The sell-side of online and mobile advertising is complexifying. Publishers and the ad tech platforms that enable them need to work together, to constantly optimize yield while maximizing revenue. They need to be able to identify and resolve discrepancies in viewability– and make this all understandable through transparent and real-time reporting. Managing this multitude of […]

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Views to Add to Your B2B Marketing Dashboard

B2B marketers are no strangers to data and reporting. Business to business marketing often means long sales cycles, multifaceted campaigns and touch points, and a deeply segmented marketing funnel. At the same time, B2B marketers are often given high growth targets an an emphatic expectation to prove marketing ROI. Catering to a complex customer journey, and […]

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