Use Marketing Intelligence to Optimize Email Marketing Campaigns
Email marketing is commonly used as a cost-effective method for targeting a wide range of consumers with messaging, branding and offers. Marketers, especially within the retail or CPG industries, rely on email campaigns to help drive engagement, build brand loyalty, and generate sales. In the past, marketers have focused on email specific metrics such as […]
Top 3 Dashboards for Email Marketers
Siloed, disparate data sources can make data aggregation, reporting, and campaign optimization a time-intensive, laborious, and error-prone process. But, by using marketing intelligence and analytics platforms, such as Datorama, email marketers can take advantage of out-of-the-box and customizable dashboards that save time, transform performance management, and facilitate campaign optimization. The following three dashboards are examples […]
Top 10 KPIs for Email Marketers
Email marketing measurement, reporting, and insights are undergoing a revolution. With the power of automated Marketing Intelligence platforms like Datorama, email marketers have full transparency across their email, web analytics, and sales data. Marketing intelligence solutions integrate this data into one, consistent, unified view so email marketers can expand beyond their traditional email metrics and […]
WEBINAR: Optimize Your Email Campaigns for ROI and Growth with Datorama
Email marketing measurement is undergoing a revolution. Using the power of automated Marketing Intelligence, email marketers are now gaining full transparency across their email, web, and sales data, while automating all reporting and leveling-up traditional email metrics to deeper insights that drive ROI and growth. Join us for a webinar on Thursday, January 10th at 1pm […]
Join Datorama at Salesforce’s World Tour New York City!
If you didn’t get a chance to attend Dreamforce this year, now is your chance to get in on the action as Salesforce is taking its annual event on the road. Salesforce World Tour New York City will be taking over the Jacob K. Javits Center in the Big Apple on December 13. And we’ve […]
2018 Datorama Limitless Awards — And the Winners are…
Held in October, Datorama hosted its second annual customer event, Limitless. To make the 2018 event a little extra special we created an all-new addition. Designed to specifically highlight achievements within the Datorama community, we introduced the Limitless Awards. As our community has increased in size, we’ve taken note of an outstanding array of valuable […]
Datorama Limitless 2018: A Customer-centric Success!
For the second year, Datorama hosted its annual customer summit, Limitless. With over 300 marketers, industry analysts and data-focused luminaries in attendance, we set the benchmark high to deliver an experience unlike any other. From the initial feedback we’ve received, we’re proud to have exceeded expectations. To make our guests feel welcome in the Big […]
Dreamforce 2018: Datorama Reveals How to Maximize Metallica’s Fan Engagement
During Dreamforce 2018, Salesforce, Datorama, and Metallica teamed for an exciting mashup. Datorama, a Salesforce company and leading cloud-based, AI powered marketing intelligence and analytics platform, collaborated with Metallica to illustrate the impact Datorama can have on enhancing the heavy metal band’s fan engagement and fan experience. Together, Lars Ulrich, drummer and co-founder of Metallica, […]
Dreamforce 2018: Datorama Helps Warner Bros. Entertainment Optimize Their Global Marketing
At the end of September, over 170,000 attendees took over San Francisco to attend Dreamforce, one of the largest tech conventions in the world. Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform, also made its debut that week as the most recent addition to the Salesforce Marketing Cloud family of solutions. Keith Camoosa, […]
Meet Datorama at Dreamforce 2018!
One of the year’s biggest tech events, Dreamforce, kicks off tomorrow! Salesforce’s annual gathering will be taking over San Francisco from September 25-28, with over 180,000 attendees. We’re excited to announce that Datorama will be omnipresent at this mammoth event. As Dreamforce is an epic event, we wanted to provide you with a primer to […]
trivago Leverages Datorama for Next-Gen Marketing Intelligence
NEW YORK, September 12, 2018 — Datorama, a Salesforce (NYSE: CRM) company and the provider of the leading Marketing Intelligence solution, today announced its successful relationship with trivago. As a leading global hotel search platform, trivago helps travelers find their ideal accommodations from 2.5 million hotels on more than 400 booking sites. Just as critical […]
Top 7 Reasons Why You Should Enter the 2018 Datorama Limitless Awards
We are thrilled to announce that submissions for Datorama’s inaugural Limitless Awards are open! This is your chance to enter and tell us your story. We want to know what makes you stand out and we want to recognize your achievements. With up to six different categories you can enter, we’re confident that we’ve created […]