Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Finding Certainty in Uncertain Times Through Data

04.07.2020

Jay Wilder

Our world oscillates between periods of certainty and periods of uncertainty. Within marketing, fast-paced digital transformation and changing consumer behaviors…

10.08.2019

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual…

06.07.2018

The Value of Cross-Channel Measurement

Marketers are responsible for driving performance, impact, and growth with their data-driven decision making. With increasing access to a wider…

06.04.2018

How to Choose the Right Marketing Dashboard Software

As a marketer, it simply makes sense to visualize and interact with your data in a marketing dashboard. Having all…

06.01.2018

Top Trends in Advertising for 2018

Marketing’s connection to business growth is unfolding as a major trend in 2018. Shifts in consumer expectations are causing CMO’s…

05.24.2018

3 Marketing Dashboard Examples for your Paid Media Advertising

Having a single source of truth of all your advertising is an important first step to becoming data driven. With…

05.23.2018

Top Advertising KPIs for Your Paid Media Dashboard

Marketers don’t own a budget anymore, they own an outcome. That’s why as a marketer focused on digital media or…

05.15.2018

10 KPIs and Metrics for Your B2B CMO Marketing Dashboard

As a B2B CMO, you’re responsible for reporting your results to non-marketing audiences on a monthly, quarterly and often ad-hoc…

05.11.2018

Data 101: What is Data Preparation?

Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic…

12.08.2017

10 Trends to Inform Your B2B Marketing Strategy for 2018

B2B marketing is dynamic. With new tools, technologies and strategies, it’s always changing and it’s always getting smarter. Looking into…

12.06.2017

Marketing Intelligence: Solving the B2B Marketing and Sales Divide

For B2B marketers, leveraging data to make smarter decisions isn’t something new. From impressions to traffic and leads to revenue,…

03.15.2017

Introducing Datorama Decision Lenses

Decision Lenses: Plan Your Marketing Analytics Strategy and Implementation As a marketer that’s planning to centralize your marketing data and…

03.13.2017

Top 10 Highlights: Gartner Data and Analytics Summit 2017

This past week at Gartner’s 2017 Data and Analytics Summit, 3000 registrants converged on Grapevine, TX to share and learn…