Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Measuring Brand Transformation With Land O’Lakes

10.08.2019

Jay Wilder

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual…

02.19.2020

How to Measure Social Insights Across the Customer Journey

Forrester expects global social advertising spend to reach $165.6 billion in 2023. But for most marketers, measuring their return on…

02.12.2020

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand – and ultimately a cost center.…

01.23.2020

Driving Exceptional Customer Experience and Growth within the Health & Life Sciences Industry

The health & life sciences (HLS) industry is defined by continuous change. New competition– from holistic and homeopathic providers to…

12.19.2019

How to Power Holiday Campaigns with Merrier Measurement and Analytics

For retail marketers, the holiday season is the most critical time of the year. The majority of their annual revenue…

11.21.2019

Dreamforce Recap Day 2

Dreamforce Day 2 was just as jam packed with exciting content across a range of growth marketers. We heard from…

11.20.2019

Dreamforce Recap Day 1

Yesterday we kicked off Dreamforce Day 1 with eight Datorama sessions across the marketing analytics track. With over 2,700 sessions…

11.05.2019

Datorama Limitless Sydney 2019 Recap

Datorama hosted its second Limitless flagship event in Sydney last week, bringing together a close-knit and highly engaged community of…

10.31.2019

Gaining Deeper Insights to Drive Connections in the Changing Consumer Goods Landscape

The traditional landscape of the consumer goods (CG) industry has been forever impacted by digital transformation. With the rise of…

10.24.2019

2019 Datorama Limitless Awards — And the Winners are…

Launched last year at our annual Limitless conference, the Limitless Awards are designed to celebrate the innovation and exciting achievements…

10.09.2019

ANA Masters of Marketing 2019 Top Takeaways

Driving growth is a perpetually relevant topic for marketers and never more top of mind than during last week’s ANA…

08.07.2019

How Marketing Intelligence Helps Marketers Drive Growth in a Disruptive Financial Services Industry

With the rise of digitalization, the financial services industry has been disrupted and is at a critical inflection point. Technology…

07.16.2019

Cannes Lions 2019: m/SIX Global CTO, Ross Barnes and EMEA Agency Lead, Ben Brown on how data helps to foster trust and transparency with clients

To wrap up our recap series from an amazing Cannes Lions, we wanted to share insights from our discussion with…