The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.
Salesforce Introduces the Datorama Marketplace — Create and Use Apps For Deep Marketing Insights
Customers demand a personal experience every time they engage with a brand. That’s why marketers are constantly working to improve…read more
Datorama July 2018 Release: Data Integration Updates
With myriad systems of customers, channels and campaigns, it can be difficult to keep all of your marketing data connected.…
5 Takeaways from Gartner’s Marketing Analytics Survey
At this year's 2018 Gartner Digital Marketing Conference, Research Director Lizzy Foo Kune shared a "state of the state" of…
Data 101: What is KPI Reporting?
Effective use of KPI reporting is becoming more and more important for marketers to report on with the changing pace…
Datorama June Release: New API Connectors
This week, we're excited to roll out many new capabilities and resources for our users. One of the easiest ways…
ANA Masters of B2B Marketing Talk: IBM and Datorama – Transforming Data & Analytics Into ROI at Scale
At the 2018 ANA Masters of B2B Marketing Conference, held earlier this June in Chicago, IL, Datorama had the pleasure…
Datorama Awarded Codie Award for Best Business Intelligence Tool & Platform
This past Tuesday, Datorama was happy to receive the 2018 SIIA Codie award for Best Business Intelligence Tool & Platform.…