Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Measuring Brand Transformation With Land O’Lakes

10.08.2019

Jay Wilder

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual…

02.28.2020

Introducing PPC Monitor Lite App for Datorama Marketplace:

We introduced the Datorama Marketplace in May 2019 to extend the power of Datorama by enabling developers to create custom…

07.27.2018

Datorama July 2018 Release: Data Integration Updates

With myriad systems of customers, channels and campaigns, it can be difficult to keep all of your marketing data connected.…

5 Takeaways from the 2018 Gartner Marketing Analytics Survey

07.06.2018

5 Takeaways from Gartner’s Marketing Analytics Survey

At this year's 2018 Gartner Digital Marketing Conference, Research Director Lizzy Foo Kune shared a "state of the state" of…

06.29.2018

Data 101: What is KPI Reporting?

Effective use of KPI reporting is becoming more and more important for marketers to report on with the changing pace…

06.25.2018

Datorama June Release: New API Connectors

This week, we're excited to roll out many new capabilities and resources for our users. One of the easiest ways…

06.22.2018

ANA Masters of B2B Marketing Talk: IBM and Datorama – Transforming Data & Analytics Into ROI at Scale

At the 2018 ANA Masters of B2B Marketing Conference, held earlier this June in Chicago, IL, Datorama had the pleasure…

06.19.2018

Datorama Awarded Codie Award for Best Business Intelligence Tool & Platform

This past Tuesday, Datorama was happy to receive the 2018 SIIA Codie award for Best Business Intelligence Tool & Platform.…

06.14.2018

I-COM 2018: Pernod Ricard – Unlocking the Consumer Journey

Earlier in April, Datorama had the privilege of attending the i-COM 2018 Global Summit where we shared the stage with…