How to Identify Efficiency Optimizations in Your 1st Party Marketing with Datorama’s New Multi-Touch Attribution App
The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – this moment calls for a transformation. While access to third party data is deprecating, consumers still expect personalized moments in marketing. This personalization imperative can still be met with an investment in first party data. And that’s why we are excited to announce we are launching Datorama’s Multi-Touch Attribution App. A first party data first approach to impact measurement that puts marketers in complete control. A simple approach that is advantageous for nascent marketing impact measurement practices or those fed up with their current solutions. Watch the video below to find out more and reach out for a demo.