Dreamforce Recap Day 2
Dreamforce Day 2 was just as jam packed with exciting content across a range of growth marketers. We heard from these marketers on the changing landscape and how they have worked to overcome business challenges with marketing intelligence solutions.
As a company focused on building software to help people imagine, design, and make the world better, Autodesk led an inspiring conversation around how they implemented an agile growth marketing strategy. With cross organization collaboration, Autodesk was able to completely overhaul their data governance to ensure that they were measuring the right things and measuring them accurately.
Next, PepsiCo joined us on stage for an insightful Q&A discussion, covering topics including how data plays a role in brand building, the company’s focus on customer engagement, how they think about their diverse range of products, and the importance of measurement and technology when it comes to powering analytics for such a massive-scale CPG company.
BELLA+CANVAS, a premium crafted wholesale apparel company told the story of how they work to differentiate their business in such a competitive space. Through their use of Datorama, Email Studio, and Journey Builder, BELLA + CANVAS saw their highest engagement in the first two weeks of their welcome series, with 33% increase in ROI.
Fox Corporation gave a presentation on how they built an ideal marchitecture from the ground up, blending marketing analytics expertise and technology. Fox produces and distributes content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the FOX Network, and the FOX Television Stations. Through their partnership with Datorama, Fox was able to take back data ownership over their reporting and merge disparate sources, all while keeping up with the changing paid media landscape.
To close the day, we partnered with Social Studio for a session on how Datorama and Social Studio work together to create a 360 degree understanding of customers, all while unifying insights and measuring goals, as they move through social channels on their customer journey. During this how-to discussion, the audience was able to learn how to use Social Studio to derive insights from competitive landscape and social campaigns and then connect them with Datorama in order to showcase alongside other data for a holistic view of performance.