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Dreamforce Recap Day 1

Emily Hoffman | 11.20.2019


Yesterday we kicked off Dreamforce Day 1 with eight Datorama sessions across the marketing analytics track. With over 2,700 sessions and 170,000 attendees, this week is expected to be full of interesting insights across the Salesforce ecosystem.

“Data is an important part of everything we are doing and everything you are doing as our customers,” Marc Benioff, Salesforce Chairman and Co-CEO told a packed crowd in Tuesday’s main Dreamforce keynote. And with data top of mind, we’re excited for a week of amazing stories from our Trailblazer customers who are pushing the boundaries of Datorama’s platform and bringing a unique perspective on data-driven marketing to their various industries. 

Credit Karma kicked off the day with a session on how marketing intelligence solutions have helped shape their data-driven, strategic marketing framework. Centered around the who, where, and what of marketing, Credit Karma is focused on engaging with the individual needs of each of their members. Through Datorama, Credit Karma has been able to harmonize 20+ ad-platforms in one place, to give them a holistic understanding of their members’ financial journeys.

Next, global agency, IPG Mediabrands, hosted a discussion on the blending of art and science when it comes to visualizing your data in one place and how to find inspiration for better data storytelling that allows marketers to showcase results to key stakeholders in a digestible manner.

 

As a leader in the digital interactive entertainment space, Electronic Arts joined us on stage for a discussion around how they unified data accessibility, bringing together marketing, game development, and social listening into a structured framework for real-time reporting. The session detailed how EA is using data to enable collaboration, analysis, and learning on a global scale– “By making a unified data model we give people a sandbox to play around in. Unify data, unify teams, unify thinking.” 

Cummins, a manufacturing company with a 100-year-track record of delivering leading power solutions, was next to share their Datorama story. Through centralized naming conventions, unification of data across paid and organic traffic, and automated reporting systems, Cummins was able to power data-driven campaigns at scale.

To close the day, Land O’Lakes conducted an exciting breakout session to tell the story of how the company worked to undergo a transformation to create a data-driven culture across marketing and IT teams. After aligning on a shared approach across both teams to take back their data ownership and leverage a scalable, modern marketing infrastructure, Land O’Lakes worked with Datorama to connect their data systems and processes of integration. We also heard about a unique campaign that Land O’Lakes debuted this year at SXSW and how it was underpinned with a data-driven approach to real-time reporting and optimization.

We also hosted informative discussions across the Dreamforce campus focused on Datorama, including the latest updates on new product features including Data Lake and Marketplace. In one session we debuted early findings from our Datorama Growth Marketer Report, which will be officially be released in December. Overall, findings showcased the growth mandate that marketers are facing today, barriers around data integration/management and analytics and optimization, and how they are rising to these new challenges and responsibilities as they look toward 2020. 

Stay tuned for our day two recap on Datorama.com/blog! And if you’re at Dreamforce this week come check out our sessions in the Agenda Builder. 

Blog posts by Emily Hoffman | Follow Datorama on:

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