Dreamforce 2018: Datorama Helps Warner Bros. Entertainment Optimize Their Global Marketing
At the end of September, over 170,000 attendees took over San Francisco to attend Dreamforce, one of the largest tech conventions in the world. Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform, also made its debut that week as the most recent addition to the Salesforce Marketing Cloud family of solutions.
Keith Camoosa, SVP of Data Intelligence at Warner Bros. Entertainment and Katrin Ribant, CSO and Co-founder of Datorama discuss the positive impact Datorama has had on Warner Bros. Marketing during the Salesforce Marketing Cloud Keynote
One of many highlights from the week was hearing, first-hand, from one of Datorama’s long time customers Keith Camoosa, SVP of Data Intelligence at Warner Bros. Entertainment. As part of the Salesforce Marketing Cloud Keynote, he shared how Warner Bros. uses Datorama to measure awareness, consideration, and conversion across the customer journey. Warner Bros. uses that real-time data to optimize marketing campaigns globally across more than 20 markets, making ROI-based decisions at the executive level down to campaign, creative, and audience levels for every new release. “[Datorama] allows us to optimize campaigns in flight in as close to real time as possible, but it also allows us to preplan future campaigns to be as successful as possible by understanding what’s worked. …Now we have benchmarks and baselines across all of our campaigns, so we can ensure that future campaigns are designed to be as successful as possible. …we have more marketing data, marketing intelligence, and marketing insights.”
Click above to listen to the full conversation between Katrin Rabint, co-founder of Datorama, and Keith Camoosa, SVP of Data Intelligence at Warner Bros. Entertainment Group.
We, at Datorama, would like to thank Keith Camoosa from Warner Bros. Entertainment for sharing his experience with Datorama during Dreamforce 2018!
Below are sample dashboards that showcase different ways Warner Bros. uses Datorama to help optimize campaign performance.
Track KPIs for new movie releases
Create a unified view of global performance
Measure creative performance and track audience engagement
Use AI powered insights to optimize campaigns