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New Release: Datorama Data Canvas

Loretta Shen

Today we’re proud to announce the next generation for data visualization on our platform: Datorama Data Canvas.

Now more than ever, marketers are responsible for using data to communicate the results of their programs and effective data visualizations are paramount to getting the point across. Through Data Canvas, we are empowering marketers to bring their data to life and tell evidence-based stories to their stakeholders.

Datorama Data Canvas makes it effortless for marketers of all levels to quickly create stunning and customized dashboards. With simple drag-and-drop actions and beautiful out-of-the-box themes, marketers are now able to easily access and analyze the 1000s of marketing data sources at their fingertips to tell any story or answer any question. In particular, we’re excited to feature:

  • AI-powered InstaBrand: use any image or logo to create a theme for your dashboard within seconds.
  • Theme Library: beautiful new preset themes to quickly transform your dashboards.
  • Design Tools: fast, simple edit tools to control dashboard color palettes, fonts, background images and gifs – no programming or CSS knowledge required.
  • Easy sharing: copy themes across accounts and enable a theme for an entire workspace with a click of a button.
New Theme Library

Datorama Data Canvas is already in use by top marketers including Ticketmaster, iProspect, Spark Foundry, and Huge.

“We work with thousands of unique client campaigns every month, enabling targeting, live analytics, and buyer segmentations across all channels to drive revenue and optimal customer experiences. This means that we need real-time reporting that transforms all of our data into digestible insights to optimize. Datorama’s visualization capabilities allow our teams to easily make customizations to our dashboard designs that help us better understand our data. They also help us scale our clients’ dashboard designs so that we can tailor each dashboard to resonate with each customer’s branding. This release proves that Datorama really understands the needs of the day-to-day marketer and is providing the tools to facilitate accessible analytics.”

– Michael Silver, Media Technology & Operations, Ticketmaster

Data Canvas is available to all Datorama clients. Contact your Account Manager to learn more.

If you’re not a Datorama customer, learn more about this release or about how to turn your data into beautiful visualizations by requesting a demo!

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