Salesforce Signs Definitive Agreement to Acquire Datorama
Today is a very exciting day for Datorama -- as a company, technology and as a community. Salesforce, the global ...
Marketers don’t own a budget anymore, they own an outcome. That’s why as a marketer focused on digital media or advertising, you need clear KPIs to drive efficiency, effectiveness and ROI for every dollar spent.
Here are some of the top KPIs for measuring your paid marketing efforts. Each of these should be viewed in total as well as across all of the different levels of your business and marketing –including business unit, region, channel, campaign, audience and tactic.
Making this measurement “always-on” is the first step on improving outcomes. Learn how with Marketing Intelligence.
Know what you’re spending, where you’re spending and how your investments are delivering value back to the business.
How efficient are our investments at driving desired reach, response or outcomes.
Is our level of investment and return on pace for the month, quarter or year?
Effectiveness or Relevance KPIs
How effective are campaigns, content and creative at driving engagement and conversion?
What conversion or sales outcomes are investments generating?
Brand Health KPIs
What brand outcomes are investments generating?
With these KPIs you can drive transparency, speed, and growth in your marketing. With Marketing Intelligence, you can make them always-on and scalable. See how companies like like IBM, Pernod Ricard and Ticketmaster have transformed with the right marketing KPIs and technology. Or have a question? Let’s chat.
This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. ...
Marketing professionals, mark your calendars! That's because Datorama's second annual Limitless event is just around the corner. And for 2018 it's ...
Datorama is excited to participate in some of the marketing world's most engaging events across the globe. If you're on ...