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The Datorama blog on recent marketing trends,
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Marketing Intelligence This Week: End of the RFP Era, Agency-Consultancy Hybrids, GDPR Approaches

Katrin Ribant | 03.16.2018

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.


End of an era: Media buyers are ditching the much-hated RFP
Some agencies are saying the request for proposal is becoming outdated– as media vendors and deals are becoming more complex. This article weighs both sides, and does a great job of framing the modern RFP, and what will take its place in case of its obsolescence.



As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach
This article hits the nail on the head: everything in marketing revolves around the client. Clients are demanding a wider range of services, and both agencies and consultancies have to adapt to be more like the other. It postulates there is a spectrum between business-based and design-based thinking – and that shifting into more of a balance is key.



Mar Tech Preps As GDPR Looms
As GDPR looms (May 25th!), AdExchanger delves into what various types of platforms and companies should be doing. Essential reading, for a regulation that’s still nebulous to many.



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Stay tuned for more essential reading in the evolving world of marketing intelligence.


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Blog posts by Katrin Ribant | Follow Datorama on:

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