Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.


Introducing LiteConnect, for Faster Integration and Instant Visualization

Loretta Shen | 03.14.2018

We’re excited to introduce the easiest way to connect to any flat file– and instantly visualize it. LiteConnect is here!

Across a growing technology stack, marketers are often working with non-traditional data sources that are not necessarily meant to be mapped 1-1 with their traditional marketing sources. LiteConnect makes one-off analysis easier than ever, and equips marketers to get answers to on-the-fly questions faster.

Quickly add flat files for analysis with LiteConnect


Designed with simplicity in mind, LiteConnect rounds out our Data Integration Engine and streamlines the process of bringing in any flat file. Data uploaded through LiteConnect lives independently within the platform, so marketers have the flexibility to analyze their data without having to map it to the data model. This means you can easily, instantly analyze any data, including non-marketing sources like sales, product, and weather data.

Best of all, using artificial intelligence, LiteConnect analyzes your data for you, providing you with an auto-generated dashboard so you can get started analyzing right away. Alongside TotalConnect and our API Connector library, you now have the most robust and flexible data ingestion and harmonization capabilities available at your fingertips.

LiteConnect is available to all Datorama clients. To begin using LiteConnect, simply visit your Connect & Mix screen to start importing data today– or contact your Account Manager.

If you’re not a Datorama customer, see LiteConnect in action by requesting a demo.

Make sure you stay up-to-date with all the latest AdTech, MarTech, Data and Datorama-related news by following us on TwitterFacebook and LinkedIn.

Blog posts by Loretta Shen | Follow Datorama on:

The Total
Marketing Imperative

Marketing is losing its mind.
It’s time to get it back.

Read the eBook

How Can We Help You?

Find out how Datorama
can power your business.

Set Up a Demo