Marketing Intelligence This Week: Consultants, Social Media Challenges, and Comcast’s Bid

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.

 

Struggling to Find the Right Ad Tech or Mar Tech Consultant?

Since AdExchanger wrote its initial Guide to Ad Tech Consultants three years ago, the landscape has shifted. This article is an updated guide to the top consultancies that can help bring light to your data and mar tech strategies.

READ THE AD EXCHANGER ⟶

 

The Biggest Social Media Changes in the Past 12 Months: Revealed

More business are marketing on social than ever before. With users predicted to grow by over a million each year over the next five years, it’s no wonder that more and more businesses are now turning to social media to target their audience. Read the latest evolutions in social here.

READ THE DRUM’S ARTICLE ⟶

 

More Mergers: Comcast’s Bid to Undercut Disney’s Purchase of Fox

Comcast, which owns NBCUniversal*, announced it made a surprise $31 billion bid for European pay TV company Sky. Interestingly, that could end up spoiling Disney’s $52 billion deal to buy a significant chunk of Rupert Murdoch’s 21st Century Fox — including Murdoch’s offer to buy out Sky.

READ THE RECODE ARTICLE ⟶

My other favorite news story this week:

• 5 Disruptions to Marketing, with Chief Marketing Techologist, Scott Brinker | Watch the Presentation

Stay tuned for more essential reading in the evolving world of marketing intelligence.

 

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