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Marketing Intelligence This Week: Unilever’s Pledge, Moving Programmatic In-House, IAB Tackles GDPR

Katrin Ribant

Marketing intelligence as in industry is changing and progressing quickly. To help keep you up to speed, I’ve selected three news stories from this week that I think all marketers should read. This week, ad fraud is a particularly important topic– read on for more.


Unilever pledges to cut ties with ‘platforms that create division’
Unilever is planning to urge the digital media landscape to clean up its act, an initiative backed by the promise to sever ties with those it deems unethical. Among some of its promises, it will not invest in platforms that do not support children, or those which create divisions in society. They area also planning to reinforce their commitment to combatting gender stereotypes, and partnering with organizations that create a better digital infrastructure. This article is a great example of a company publicly championing the causes that align with its mission.



You’ve Gone In-House. Now What?
This AdExchanger article highlights the recent trends of moving programmatic advertising in-house, detailing why it’s happening, how to get on board, and what to do once you’re there to get up and running. A great read for anyone thinking of moving programmatic in house, or who already has.



How The IAB And Ad Tech Plan To Transmit GDPR Consent In Programmatic
In this article, the IAB Tech Lab discusses receiving consent under the European Union’s General Data Protection Regulation. The problem for advertisers and their vendors is that under GDPR user consent is required in order to apply personal data to media. Users also need to clearly opt in before they can be targeted with ads, retargeted messages or email marketing.



My other favorite news stories this week:


Stay tuned for more essential reading in the evolving world of marketing intelligence.


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