Are you at MarTech 2017? So are we. This year’s San Francisco edition should be packed with cutting-edge insights in data and analytics– and there’s nothing we love to discuss more. Drop by booth #1009 to be part of the conversation.
Find us at:
MarTech San Francisco 2017
Datorama, Booth #1009
Hilton San Francisco Union Square
And be sure to catch our CSO, Katrin Ribant, speaking with Glenn White from Electronic Arts in the Data & Analytics track. Their session takes place 5/10 at 11:15am.
Session: Marketing with Data During the Digital Revolution
Presented by Datorama and EA
Marketing is under siege by the digital revolution. Data is generated at a pace exceeding Moore’s Law, and its complexity is increasing. Consumers now expect personalized, one-to-one interactions across their devices throughout their purchase journey. Board members look to the CMO and the marketing department to harness the potential of data before the competition does. In this session, Katrin and Glenn will cover how EAs uses first-party data effectively and why their “player first” initiative is critical to the organization. They’ll also dive into data federation and identity mapping challenges to show how common challenges get solved.
See you there!
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