Sign In
Datorama

Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Demo

New feature: Moat API Connector

Lucas Stewart | 03.03.2017

In the big bang of data, data accuracy is more important than ever as marketers intake diverse swathes of data from an ever-increasing number of data sources.

Moat to the rescue! Moat helps you intimately understand global ad measurements across display, video, mobile and native environments, offering complete accuracy and exposing critical information– like what percentage of your viewers were robots.

With the new Moat connector, you can bring added precision and rigor to your attention metrics for ad verification and viewability. Easily monitor, optimize, and reconcile your campaign performance to filter out the noise and improve the accuracy of your data.

Get started with it now under “Data Streams” in the Datorama platform.

Have a question on the Moat connector? Contact support@datorama.com and someone on our talented Customer Success team will be able to assist you.

 

Make sure you stay up-to-date with all the latest AdTech, MarTech, Data and Datorama-related news by following us on Twitter, Facebook and LinkedIn.

Featured Blogs

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual ...

Calling All Developers! Submit Your App Idea for the New Datorama Marketplace to be entered for a Chance to Win

Last week, at Salesforce World Tour London, we announced Datorama Marketplace, an ecosystem of ready-to-install apps for all your marketing. ...

Salesforce Introduces the Datorama Marketplace — Create and Use Apps For Deep Marketing Insights

Customers demand a personal experience every time they engage with a brand. That’s why marketers are constantly working to ...

Latest Blog Posts

How to Measure Social Insights Across the Customer Journey

Forrester expects global social advertising spend to reach $165.6 billion in 2023. But for most marketers, measuring their return on investment (ROI) ...

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand – and ultimately a cost center. However, ...

Driving Exceptional Customer Experience and Growth within the Health & Life Sciences Industry

The health & life sciences (HLS) industry is defined by continuous change. New competition– from holistic and homeopathic providers to ...

Blog posts by Lucas Stewart | Follow Datorama on:

IBM Case Study

See how Datorama enabled IBM to
optimize its performance at scale.

Read the Case Study

How Can We Help You?

Find out how Datorama
can power your business.

Set Up a Demo