Skip to main navigation Skip to main content Skip to social media links Skip to footer navigation
Sign In

Datorama Tips & Tricks: The Rich Text Widget

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This series features guest authors from our Client Success team, who are hard at work every day helping Datorama customers with everything from data prep to visualization.

This post is by Michael Ibragimchayev, Client Success Architect.

Today, let’s talk about one of the most dynamic widgets in Datorama’s visualization interface: the Rich Text Widget. This widget started out as a simple way to add notes to your dashboard, but has evolved into a dynamic dashboard styling tool.

While you can still use the Rich Text Widget to add notes, you can also do so much more.

Styling your dashboards

With the Rich Text Widget, you can add HTML and CSS to your dashboards to style your text or other elements any way you want. Simply click the code editor (<> symbol) to add your source code. You can add myriad HTML tags, embed iframes, and even add your own custom CSS to your widgets. For a style overhaul, dashboard-level CSS is available in advanced settings.

This chic advertising dashboard was styled with custom CSS and media embedded in Rich Text Widgets.

Dynamic queries

Want big bold text that updates based on changing parameters? You can use Datorama’s dynamic queries in a Rich Text Widget to boldly showcase the most important numbers. Let’s face it, at the end of the day most marketing KPIs correspond to a number you’re tracking over time. Any KPI is a great use case for the Rich Text Widget query feature.

Dynamic queries are great on executive dashboards, where you need to show real-time KPI values at a glance.


For more resources related to the Rich Text Widget, view these Knowledge Base articles:

Also feel free to reach out to your Client Success Manager or you can email us at One of us would be happy to answer any questions you might have.


Make sure you stay up-to-date with all the latest AdTech, MarTech, Data and Datorama-related news by following us on TwitterFacebook and LinkedIn.

Marketing Intelligence Report

Marketing Intelligence Report

Explore the first edition the Marketing Intelligence Report for an inside look into how the new growth imperative is affecting marketers across every industry.

Download Now